Priority(# users, criticality)

Category Research Questions Activities

High High Functionality How important is Feature A for our primary users?

Interviews, observations

Medium High Usability Do novice understand how to start Task 1 without assistance?

Click test

Medium Medium Usability Does Task 1 meet user expectations for amount of effort and time needed?

Usability test

[Question that research needs to answer]

[Question that research needs to answer]

“College success”

Your health is: excellent []good []fair []poor []

1. Interpret question and its intent

2. Search memories for relevant information

0. Perceive question

3. Integrate memories and information into 1 single judgment4. Translate judgment

to a response associated with an option “Optimizing”

1.

2.

3.

4.

5.

6.

7.

Strongly disagree

Strongly agree

Neither agree nor disagree

Moderately agree

Moderately disagree

Slightly disagree

Slightly agree

How often do you wash hands before preparing food?

1

AlwaysVery often

3

Often

4

Almost always

2 5

SometimesVery rarely

7

Never

8

Rarely

6

Why did you visit our travel site today?◯ Search airfares◯ Book a flight◯ Look for deals◯ Manage my account◯ All of the above

1 3 4 52

Very Dissatisfied Very Satisfied

In the past work week, what percentage of your work time was spent online (not including time spent doing email, searching, or scheduling appointments) via the following devices:

Laptop:

Tablet:

Phone:

At what job level is it appropriate to work from home? [Check all that apply]⃞ Entry level⃞ New college hire⃞ Graduate-level hire⃞ Management level⃞ Senior management level⃞ Executive level⃞ All levels⃞ None⃞ Don’t know

How often do you visit our website?◯ Very rarely◯ Rarely◯ Seldom◯ Sometimes◯ Frequently◯ Very frequently◯ All the time

1

Worst BestBelow

AverageAbove

AverageAverage

3 4 52

What People Do

What People Say

Why & How to Fix

How Many & How Much

Behavioral

Attitudinal

Qualitative Quantitative

Example

Task: Apply for financial aid

Scenario: “You are exploring college options, and need to apply for financial aid in order to pay for tuition.”

Instruction: “How would you expect to start to apply for financial aid?”

Mark your feedback (all tasks)

Then write category names

1. Departments

2. Legal stuff

3. Highlights that change

1

2

3

“I’m pretty old school, so I export my credit card transaction data about every quarter. My credit card site has a button to export to CSV, so I just click that and it downloads to my computer.”

“We have our marketing, sales, and inventory data in different systems. I have to export data from each system in order to combine it into a spreadsheet for my stakeholders. The export process is easy. Combining the data is more involved.

1. 2.

3. 4.

100%

1. 2.

3.

4.

100%“Doing this would require a lot of clicks, even for a small number of columns.”

“You should embed best practices for naming here. Otherwise, the result could be messy.”

“Will we be able to save the mappings? That could save time in the future.”

“It’s great that you don’t have to jump around different parts of the system to do this. Very valuable to be able to complete this from one place.”

“Seems very clear to me. I think anyone who has used [XYZ] would be able to understand it too.”

[Email] “Hi, I wanted to follow up to reiterate that this is a REALLY COOL idea and it fills a much needed requirement for our use of the product. Please consider me for future studies like this, because we need this functionality!”

76