Can We Get There From Here? First and Last Miles FoldnGo Pasadena

Whitney PitkanenSenior Project Manager

CALSTART

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City of PasadenaChanging Expectations

» New Transportation Performance Measures reflect a change in the perspective from which the performance of the transportation system has been viewed » No longer can it be auto-centric and focus on vehicular delay and

speed

» New metrics that reflect the sustainability goals must be balanced across modes» Shorter and fewer vehicles trips become an important measure in

relation to greenhouse gas production.

» The condition of the network for pedestrians and bicyclists becomes a factor in the performance of a multi-modal system» Wider and faster streets are in direct conflict with the quality of

service objectives for pedestrians and bicycles

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City of PasadenaCurrent Guidance

Seven Guiding Principles1. Growth will be targeted to serve

community needs and enhance the quality of life;

2. Change will be harmonized to preserve Pasadena’s historic character and environment;

3. Economic vitality will be promoted to provide jobs, services, revenues and opportunities;

4. Pasadena will be promoted as a healthy family community;

5. Pasadena will be a city where people can circulate without cars;

6. Pasadena will be promoted as a cultural, scientific, corporate, entertainment, and educational center for the region; and

7. Community participation will be a permanent part of achieving a greater city

Mobility Element1. Enhance livability2. Encourage walking, biking, transit, and other

alternatives to motor vehicles3. Create a supportive climate for economic

viability

Elements workingto reduce automobiledependency and use

Mobility substitution- Telecommute/e-Commerce- Dynamic ridesharing- Inter-modal tools

CALSTARTFirst Mile-Last Mile Solutions

Personal small-sizepowered mobilityfor local trips

Closer destinationsTOD /New Urbanism

FoldnGo Pasadena

Goal: to subsidize and motivate commuters to use folding bicycles rather than automobiles as their connections to transit.

Begun in July 2012.

Metrics: aiming for 600 participants by September 2014 to receive subsidy of $220 towards the purchase of a folding bicycle.

490 bikes purchased at close-out of program – July 1, 2014

Participants: bus and rail transit riders who live or work in the City of Pasadena.

Manufacturer: Dahon Models:

1. Eco C7 • MSRP $499 • Program Price $399

2. Speed D7 • MSRP $549• Program Price $439

3. Mariner • MSRP $599 • Program Price $479

Folding Bicycle Models and VendorFolding Bike Models and Discounts

www.foldngobike.com

FoldnGo on Facebook 319 “likes”

FoldnGo Facebook “Check-in’s”

FoldnGo Facebook “Check-in’s”

» Administered in September 2013» 166 responses to date

» Demographics» Skew younger

» 60% of participants are between 20-40 years old» ½ between 20-30» ½ between 30-40

» Tend to be highly educated» 50% have a college degree

» 35% have graduate degree

Survey Results

Frequency of Bike/Transit Trips

Majority are connecting with transit 1x or 2x per week

84% connect with light rail over bus

Frequency of Bike Only Trips

Many are riding bike alone very frequently, if not every day

New Transit Users

Other Transit Issues

Bus racks fullBike can be heavyTrain is crowded

(8 bikes in 1 car)

Folding Bike Uses

NoYes

Other uses:(aside from commuting)

• Errands / grocery trips• Touring• Exercise• Fun – recreation

Thank you!

Whitney Pitkanenwpitkanen@calstart.org

626-744-5600