SAYING NOit’s part of our job

Simon Doggett

NINE AND A HALF VERY BAD THINGS

that will probably happen if you keep saying OK

ABOUT MEhello.

UX PEOPLE ARE NICEaren’t we just?

WE CAN FIND IT HARDto say no

1. PROJECT SCOPEor the lack of it

2. TAKING ON TOO MUCHfront and back

3. DEFINITIONthe future is... petrifying

4. OWNERSHIP“who actually knows the strategy, then?”

5. USER RESEARCHwho is it for?

6. METHODOLOGIESwith Capital Letters and Big Promises

7. UPSETTING PEOPLEsocial media murder

8. THE DEVIL IS IN THE DATESand deadlines.

9. MANAGEMENTyou’re the expert

LOVE YOUR TESTERSor you’ll be doing it

RESPECT YOUR OWN BRANDbecause otherwise nobody else will

PLAN FOR THE WORSTit just might happen

THANK YOU

@simondoggett

simondoggett@me.com

bloggett.com

my CV: http://icanhaz.com/uxjobpls