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Seductive interaction design, Evil Design, Talk about seducing the user to to come back to the product, service, application.held at Trondheim Developer Conference
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Seduce your users
and they will come back
@hakhap
Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.
Seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour.
Fredrik Johnsson
• Interaction designer• Computas AS
• Malmö, Sweden
Arrive Perform Leave
• Oden Plan, Stockholm• Increase use of stairs?
Stand out form the crowd
Tease
Easy but not to easy
Make it fun to
• Submit data• Browse data
Know your users
• Mental model• Meaning
Be unpredictable
Be unpredictable
Invite to hang around
Give something
• P• U• M• P
• Personal• Unexptected• Meaningful• Pleasently Packaged
Dopplr personal travel report
User investment
http://johnnyholland.org/wp-content/uploads/netflix-curiosity.jpg
Small steps
Sum it up
• Beauty• Challenge• Unknown is intriguing• Give something
Fredrik JohnssonSenior interaction designer
@hakhap
Computas.com
Thank you