Site Visits Webinar: 10 Takeaways from 50 Association Websites

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    08-Feb-2017

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<ul><li><p>whats trending in association websites @ a glance</p></li><li><p>what weve done</p><p>*</p></li><li><p>five key pages reviewed per association</p><p>*</p></li><li><p>why ?</p><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>thousands of pages, not a web pagedevice friendly responsibilitycontent arms racelead generation promise and pressuressophisticated CMS tools and integration with your marketing ecosystem</p><p>todays realities</p><p>Cover lots of ground</p><p>Please ask questions during the presentation. If we slow down too much, Ill speed it up.</p><p>You may be suprised at what you see</p></li><li><p>caveat:with all the fervor about digital technology, marketers often forget visitors dont read code</p><p>*</p></li><li><p>some balance best of breed, design, content and technology</p><p>*</p></li><li><p>methodology?</p><p>*</p></li><li><p>which sites we touched</p><p>50 of the largest US AssociationsAMLAW Global 100Accounting Today 50Vault 50 consulting firms by prestigeall organized by headcount </p><p>*</p></li><li><p>criteria for our comments</p><p>*</p></li><li><p>moms rule</p><p>*</p></li><li><p>you know how it goes:if you dont have something nice to say </p><p>*</p></li><li><p>about those ribbons</p><p>*</p></li><li><p>observation one:clear and pervasive brand promises are lacking on many sites </p><p>*</p></li><li><p>consistent and impressive branding</p></li><li><p>going deep with a brand promiseone example </p><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>observation two:responsive design is becoming the standard</p><p>*</p></li><li><p>observation three:sites still dominated by words v. visual content</p><p>*</p></li><li><p>when designing content:visit the entire salad bar</p><p>*</p></li><li><p>rethink content as a salad bar </p><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>observation four:publications and news pages lack editorial simplicity (and with so many sources of information, they need it) </p><p>*</p></li><li><p>*Sue, how does this relate to our earlier position that Martindale no longer matters? Says here 70% use directories and Martindale can certainly claim a share of that. Optimization is important.</p><p>Reaching out to clients is important</p><p>Blogging might surprise you </p></li><li><p>*Sue, how does this relate to our earlier position that Martindale no longer matters? Says here 70% use directories and Martindale can certainly claim a share of that. Optimization is important.</p><p>Reaching out to clients is important</p><p>Blogging might surprise you </p></li><li><p>v</p></li><li><p>observation five:associations are people driven organization, yet sites too often lack the human element</p><p>*</p></li><li><p>We did a study of the 100 largest law firms, 25 largest accounting firms and 25 largest consultancies and this is a compilation of what we found. Most use blue2. Large meaningless imageClaimsInformation about the firm and more information about the firm. </p></li><li><p>observation six:adoption of visual content, video and moving elements to engage visitors is trending </p><p>*</p></li><li><p>observation seven:this old template is still too common, there is a visual and verbal vocabulary that dominates, causing a sea of sameness</p><p>*</p></li><li><p>*</p></li><li><p>notable exceptions</p><p>*</p></li><li><p>observation eight:clever branded imagery is rare, associations hue toward the literal with some pleasant exceptions</p><p>*</p></li><li><p>wrapping up</p><p>*</p></li><li><p>*</p></li><li><p>*</p></li><li><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>Cover lots of ground</p><p>Please ask questions during the presentation. If we slow down too much, Ill speed it up.</p><p>You may be suprised at what you see*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*Sue, how does this relate to our earlier position that Martindale no longer matters? Says here 70% use directories and Martindale can certainly claim a share of that. Optimization is important.</p><p>Reaching out to clients is important</p><p>Blogging might surprise you *Sue, how does this relate to our earlier position that Martindale no longer matters? Says here 70% use directories and Martindale can certainly claim a share of that. Optimization is important.</p><p>Reaching out to clients is important</p><p>Blogging might surprise you *</p><p>We did a study of the 100 largest law firms, 25 largest accounting firms and 25 largest consultancies and this is a compilation of what we found. Most use blue2. Large meaningless imageClaimsInformation about the firm and more information about the firm. </p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p><p>*</p></li></ul>