Softer side of design

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Patrick Quattlebaum, Managing Director, Adaptive Path The Softer Side of Design - The design process can be applied to solving problems as small as making a user interface more usable to addressing some of society’s most wicked problems. There’s a direct relationship between the scale of a design problem and the need for stronger soft skills. If you want to solve a complex problem and make an impact, you have to do more than thinking and making; you have to lead. In this talk, Patrick will share essential soft skills needed to design at scale and how to build those skills to the betterment of your career and the world around us. Patrick craves taking on the most complex design problems he can find regardless of the medium or context. He passionately advocates for elevating the humanity within institutions to ensure both business and community sustainability.

Text of Softer side of design

  • Patrick Quattlebaum @ptquattlebaum Iran Narges @inarges @adaptivepath #xmapping PATRICK QUATTLEBAUM DUBLIN, IRE 12 MAY 2014 ! the softer side of design
  • DATEADAPTIVE PATH PROJECT TITLE GOOD EVENING
  • MANAGING DIRECTOR AT ADAPTIVE PATH STRATEGY, SERVICE DESIGN, & MANAGEMENT CONSULTING THIS GUYS MAKING ME A LITTLE UNCOMFORTABLE ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • HARD SKILLS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS http://a.fastcompany.net/multisite_les/codesign/poster/2013/01/1671611-poster-8-inights-interaction-design.jpeg HARD SKILLS ARE IN DEMAND ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • DATEADAPTIVE PATH PROJECT TITLE YOURE IN DEMAND ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS EVERYONE WANTS A UNICORN ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://swarmnyc.com/whiteboard/wp-content/uploads/2013/12/Screen-Shot-2013-12-15-at-1.10.10-PM.png
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://www.frictionlessdesign.com/wp-content/uploads/2013/08/Unicorn.png
  • http://blog.washingtonpost.com/story-lab/assemblyline.jpgADAPTIVE PATH THE SOFTER SIDE OF DESIGN THE UX/UI ASSEMBLY LINE
  • DATEADAPTIVE PATH PROJECT TITLE Yes, theres a hard skills shortage in the market. ! Yet, theres a larger shortage of designers who have both hard skills and soft skills.
  • http://2.bp.blogspot.com/_1mzJDzPLfb4/TJlOXLOGzZI/AAAAAAAACBI/fGToZ-zlwtM/s1600/ark2.jpgADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • THESE ARE BOTH DESIGNERS SOFT SKILLS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • DATEADAPTIVE PATH PROJECT TITLE ADAPTIVE PATH ON SERVICE DESIGN Design can be an activity that an organization embraces, that everyone can be involved in.
  • DATEADAPTIVE PATH PROJECT TITLE The world needs more designers with the soft skills to move groups of diverse people to collaboratively solve complex problems.
  • 16 ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • 17 ADAPTIVE PATH THE SOFTER SIDE OF DESIGN COMPLEXITY OF PROBLEM IMPORTANCE OF SOFT SKILLS
  • ADAPTIVE PATH THE SOFTER SIDE OF DESIGN COMPLEXITY OF PROBLEM IMPORTANCE OF SOFT SKILLS
  • DATEADAPTIVE PATH PROJECT TITLE Empathy Storytelling Orchestration ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • DATEADAPTIVE PATH PROJECT TITLE EMPATHY
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • http://skepticism-images.s3-website-us-east-1.amazonaws.com/images/jreviews/Jean-Paul-Sartre-1947.jpg Hell is other people. John-Paul Sartre ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://img638.imageshack.us/img638/1192/airplane02.png
  • Mantra: Empathy for infrequent iers. Empathy for infrequent iers. Empathy for infrequent iers. Me, every time I travel
  • DATEADAPTIVE PATH PROJECT TITLE We talk a lot about other peoples empathy. ! But what about your own? ! What about my own?
  • No man is an island, Entire of itself, Every man is a piece of the continent, A part of the main. John Donne
  • No designer is an island. Entire of itself, Every man is a piece of the continent, A part of the main.
  • Whether you like it or not, you have to work with other people. You can either work at them or work with them. Its your choice. Sarah B. Nelson
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://www.artefactgroup.com/wp-content/uploads/2013/02/empathy_design.gif
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN CUSTOMER STAFF BUSINESS EMPATHY TRIANGLE
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://uratex.com.ph/blog/wp-content/uploads/2011/11/Yawning-Together.jpg
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://www.nature.com/neuro/journal/v8/n7/images/nn0705-845-F1.gif
  • DATEADAPTIVE PATH PROJECT TITLE ADAPTIVE PATH ON SERVICE DESIGN TIP #1: PRACTICE EMPATHIC LISTENING ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • Empathic listening gets inside another persons frame of reference. You look out through it, see the world as they see the world, understand their paradigm, and understand how they feel. Stephen Covey http://www.nonprotcommunity.com/wp-content/uploads/2012/07/covey.png
  • DATEADAPTIVE PATH PROJECT TITLE ADAPTIVE PATH ON SERVICE DESIGN TIP #2: BE AN EMPATHIC ADVENTURER ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN Get out of your daily haunts, out of your comfort zone, and into the lives of others that broaden and deepen your understanding of people and the way they look at the world.
  • DATEADAPTIVE PATH PROJECT TITLE TIP #3: READ MORE FICTION ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • Transportation theory: when people read ction, and they are emotionally transported into the story, they become more empathic. Bal and Veltkamp
  • DATEADAPTIVE PATH PROJECT TITLE STORYTELLING
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://3.bp.blogspot.com/-dtdHFVzXrG8/T-dejxDfj4I/AAAAAAAAA8w/3xiTH9V8D-s/s1600/OrcStorytellers.jpg
  • DATEADAPTIVE PATH PROJECT TITLE ADAPTIVE PATH ON SERVICE DESIGN STORYTELLING The universe is made of stories, not atoms. Muriel Rukeyser
  • DATEADAPTIVE PATH PROJECT TITLE WHY STORIES? Helps you think through the experience Makes an experience tangible Allows you to easily communicate a vision to others Creates a common understanding ADAPTIVE PATH THE SOFTER SIDE OF DESIGN
  • DATEADAPTIVE PATH PROJECT TITLE The best story wins.
  • DATEADAPTIVE PATH PROJECT TITLE ADAPTIVE PATH ON SERVICE DESIGN TIP #6: COLLECT AND TELLS STORIES ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://3.bp.blogspot.com/-dtdHFVzXrG8/T-dejxDfj4I/AAAAAAAAA8w/3xiTH9V8D-s/s1600/OrcStorytellers.jpg
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://brandondoman.com/assets/projects/stranger-than-ction/gallery-01-big.jpg
  • CALLOUT LOREM IPSUM DOLOR SIT AMET CONSECTET CALLOUT SWATCHES RAPHIC ELEMENTS ADAPTIVE PATH THE SOFTER SIDE OF DESIGN http://strangersproject.com/post/83445266374/hello-as-a-little-girl-i-was-a-bully-i-would
  • DATEADAPTIVE PATH PROJECT TITLE The best stories are: ! Authentically true Connect at an emotional level Have a clear beginning, middle, and end Detailed but minimal D