Upload
patrickvinson
View
131
Download
0
Tags:
Embed Size (px)
DESCRIPTION
In this presentation, I discuss some definitions of exceptional user experience and the real-world implications of purposefully diluting user experience for businesses, their customers, and the design agencies who serve them.
Citation preview
July 25, 2014Presented by: Patrick Vinson
Can Good UX Be Too Good?
What is Good UX?
Good UX does its jobWhat is Good UX?
Good UX does its jobIt works in harmony with business and customer expectations
What is Good UX?
Good UX does its jobIt works in harmony with business and customer expectationsIt’s considerate of users
What is Good UX?
But more than that...What is Good UX?
Good UX can be beautifulWhat is Good UX?
Good UX can be beautifulIt can be innovative
What is Good UX?
Good UX can be beautifulIt can be innovativeIt can be delightful and inspiring
What is Good UX?
Good UX can be beautifulIt can be innovativeIt can be delightful and inspiringIt can establish a connection with the user that goes deeper than requirement
What is Good UX?
So can Good UX be too good?
Well, arguably, yes it canSo can Good UX be too good?
Non Profit OrganizationsSo can Good UX be too good?
Non Profit OrganizationsConservative Image Businesses
So can Good UX be too good?
So what are the implications?
Businesses adopt trend-following UXSo what are the implications?
Businesses adopt trend-following UX“Nobody ever got fired for buying Windows”
So what are the implications?
Businesses adopt trend-following UX“Nobody ever got fired for buying Windows”A pain avoidance mindset
So what are the implications?
Trend-following is not innovationSo what are the implications?
Trend-following is not innovationIt’s safe and therefore expected
So what are the implications?
Trend-following is not innovationIt’s safe and therefore expectedIt’s boring your user base
So what are the implications?
Trend-following is not innovationIt’s safe and therefore expectedIt’s boring your user baseIt’s limiting your potential
So what are the implications?
Innovation is being out frontSo what are the implications?
Innovation is being out frontIt’s breaking some rules
So what are the implications?
Innovation is being out frontIt’s breaking some rulesIt’s raising the bar
So what are the implications?
So can Good UX be too good?
Well, no...So can Good UX be too good?
Well, no...HELL NO!
So can Good UX be too good?
Businesses, customers, and the designers who serve them can and should demand more
Good UX can’t be too good!
There are a lot of great examplesout there
Good UX can’t be too good!
There are a lot of great examplesout thereUse the power of beauty
Good UX can’t be too good!
There are a lot of great examplesout thereUse the power of beautyUse the power of delight
Good UX can’t be too good!
There are a lot of great examplesout thereUse the power of beautyUse the power of delightUse the power of storytelling
Good UX can’t be too good!
Abandon the pain avoidance mindsetGood UX can’t be too good!
Abandon the pain avoidance mindset“Pain is weakness leaving your body”
Good UX can’t be too good!
Abandon the pain avoidance mindset“Pain is weakness leaving your body”Embrace the horror, baby!
Good UX can’t be too good!
Work for a way to have it all
Good UX can’t be too good!
888.310.5327 / effectiveui.com© 2014 EffectiveUI, Inc.
Thank You!