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They’d figure out your size, and the type of shoe you were looking for, and then they’d disappear into the back room and come out with boxes of shoes.
As more of us become content producers—from tweets and blogs to whitepapers, downloads and Power Points—we must be mindful of how many concepts we “bring out from our back room” to present.
Think about each topic, or concept, as a shoebox.
How many shoeboxes can you carry at one time, comfortably?
What we, as content producers, must do is to select only the most appropriate concepts to present at one time.