From the Internet Retailer Conference (IR FOCUS) in Orlando. The session's focus was to educate retailers on how to apply the 8 principles of design in order to maximize engagement with their customers and increase conversion across all platforms in their digital shopping experience. — Description from IRCE Conference Guide: The Building Blocks of Design: Taking the Basics to a New Level IRWD Design Workshop - Feb. 10, 2014 Speaker: Josh Levine - Chief Experience Officer, Co-Founder - Ai Color, typography, placement, organization — even white space — are the visuals that can help attract shoppers’ attention, keep them engaged with the site and intrigued with the brand, and turn them into buyers — or they can turn off or confuse site visitors, detracting from the shopping experience and the brand. In this session, hear from two experienced web experts about how to master your handling of these powerful elements in site design and turn them to your advantage.
Text of The 8 Principles of Design – How to Leverage the Power of Design and Turn Consumers Into Customers
The 8 Principles of Design How to Leverage the Power of Design and Turn Consumers Into Customers Josh Levine Co-founder, CXO Alexander Interactive (Ai) IRCE Web Design & Mobile Conference, Orlando Feb 2014
Hi, Im Josh Co-founder, CXO Digital Design, Strategy & Development Agency Founded 2002, Independent Transactional Expertise Manhattan based IMA Top 10 Agency of Year www.alexanderinteractive.com (My Bob Ross phase)
So, What is Design?
But what is it really?
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. Charles Eames
Great design establishes: Clear communication Emotional connection Ease of use
To design is to communicate clearly by whatever means To design control you can is to communicate clearly by whatever means or master. you can control or master. Milton Glaser Milton Glaser
How they see Great design enables you to control: How they listen How they feel How they think How they act
World Domination world domination? perhaps?
Leverage the power of design to meet human needs and turn consumers into customers ho
Design is always having an effect on your customers whether you are in control of it or not
It is not a question of whether youre getting on the design bus or not you are already on it
Take control and make design work for you
With great power comes great responsibility Uncle Ben
And now The 8 essential principles you need to learn and follow
Leverage the power to Convey meaning Increase legibility Establish tone Embody personality
Choose a typeface that is aligned with the way you want to be understood and perceived
Typography shifts the focus from what we write to how we write it and how others read it
Create visual hierarchy and increase readability by using simple variations within one type family