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Fifth and last issue of our Lectures on "The Art of Presentation." This time we deal with the process of designing the preso.
Citation preview
SEMINAR (III)
Alberto de Vega Eduardo S. de la Fuente
Zen Rocks by Lane Pierce
Following the ZEN path
Why? Preparation Design Delivery Resources
Sources of Inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce
TABLE OF CONTENTS T H E A R T O F P R E S E N T A T I O N
©1997 Lucasfilm Ltd. All Rights Reserved
A picture is worth 1000 words motion
GETTING INSPIRED
MOVIES
©1991 Carolco Pictures. All Rights Reserved
Color does matter
GETTING INSPIRED
MOVIES
Juxtaposed pictorial and other images in
deliberate sequence intended to convey
information and/or produce an aesthetic
response in the viewer
“
Scott McCloud ”
GETTING INSPIRED
COMICS
An example
GETTING INSPIRED
COMICS
Picture by Brian Mark
Advertising attracting means
G E T T I N G I N S P I R E D
ADVERTISING
GETTING INSPIRED
G U R U S
Look GURUS’ master pieces for
Why? Preparation Design Delivery Resources
Sources of inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce
TABLE OF CONTENTS T H E A R T O F P R E S E N T A T I O N
TEMPLATES ARE YOU KIDDING?
No more Choco krispis? by Eneas
TEMPLATES TRASH THEM AWAY
Mmmm Templates by cogdogblog
I’m not talking about Built in templates
BUILD YOUR OWN
TEMPLATES
Take some time, your own templates build
BUILD YOUR OWN
TEMPLATES
Full bleed templates are alright…
… as long as you or your boss do not intend to use (and abuse) of every single square inch. Nor you plan to stretch a image or a diagram, or for what it matters a bunch of them, well beyond the natural –and physical– limits of the slide. I know this happens all the time. So do you. This is in fact a good reason for doing it different. Use a grid, let the slide –and your audience– breathe a little bit, create some margins you’ll never ever cross without a good reason.
G R I D WHAT IS IT GOOD FOR?
Breathing Room
5x5 G r i d
Working Area
G R I D WHAT IS IT GOOD FOR?
Less Breathing Room
Bigger Working Area Power Points 6x6 G r i d
Power Lines
G R I D WHAT IS IT GOOD FOR?
Logo
Align the objects consistently
G R I D WHAT IS IT GOOD FOR?
Image
Image
Text
Unless you want your slides feel chaotic
Imagen
Imagen
Texto
Unless you want your slides feel chaotic
G R I D WHAT IS IT GOOD FOR?
Imagen
Imagen
Texto
Unless you want your slides feel chaotic
G R I D WHAT IS IT GOOD FOR?
G R I D WHAT IS IT GOOD FOR?
A boy and his shadow by Alberto de Vega
of thirds Use
the rule
TEMPLATES CHOOSE YOUR TYPE
AForget this type
Use one sans serif font face
Use color and size
Pink elephant by narisa
to build contrast
TEMPLATES CHOOSE YOUR TYPE
TEMPLATES CHOOSE YOUR PALETTE
Pick a background color
Black is all about elegance
TEMPLATES CHOOSE YOUR PALETTE
White is about trust
TEMPLATES CHOOSE YOUR PALETTE
TEMPLATES CHOOSE YOUR PALETTE
Light Color Spectrum by psdgraphics.com
Then a contrasting color pallete
TEMPLATES CHOOSE YOUR PALETTE
There is a bunch of techniques
Light Color Spectrum by psdgraphics.com
TEMPLATES CHOOSE YOUR PALETTE
But, for the time being
Light Color Spectrum by psdgraphics.com
Choose one already made!
TEMPLATES B E C O N S I S T E N T
Stick to your settings!
G R I D BENDING THE RULES
break the rules
Can I
TM & © 2009 Warner Bros. Entertainment Inc. All Rights Reserved
G R I D BENDING THE RULES
Freedom by Guille
sparingly Bend the rules, but do it
What if I need to
G R I D BREAKING THE RULES
I like smirks by You-did
cram more information here?
TEMPLATES LOOKING FOR ALTERNATIVES
©2009 Paramount Home Entertainment. All right reserved.
free divide & conquer!
Slides are
TEMPLATES B U T M Y B O S S S A I D
©2007 Twentieth Century Fox Film Corporation. All Rights Reserved
boss Yes but, my
says…
USING THE CORPORATE
TEMPLATES
The corporate templates?
©PhotoXpress
USING THE CORPORATE
TEMPLATES
Right, Corporate templates the
Why? Preparation Design Delivery Resources
Sources of Inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce
TABLE OF CONTENTS T H E A R T O F P R E S E N T A T I O N
Small or distorted Do NOT use
images
WORKING WITH
IMAGES
©iStockPhoto
stretch Do not
WORKING WITH
IMAGES
them
©iStockPhoto
images Use full bleed, HD
WORKING WITH
IMAGES
©iStockPhoto
Which gave
WORKING WITH
IMAGES
control full you
©iStockPhoto
Do not watermaked images use
WORKING WITH
IMAGES
©iStockPhoto
It is right NOT
WORKING WITH
IMAGES
©iStockPhoto
It cheap looks
WORKING WITH
IMAGES
©iStockPhoto
Pay for it or ...
WORKING WITH
IMAGES
©iStockPhoto
CC images Alternatively, use
WORKING WITH
IMAGES
Adapt images to the audience
WORKING WITH
IMAGES
©iStockPhoto
Adapt images to the audience
WORKING WITH
IMAGES
African man smiling by anthonyasael. All rights reserved. Mi abuela by ibarak. All rights reserved
Whenever Cut-out possible the images
WORKING WITH
IMAGES
Everywhere but here? by Will Ockenden
Whenever Cut-out possible the images
WORKING WITH
IMAGES
Everywhere but here? by Will Ockenden
Let the images
guide the gaze
WORKING WITH
IMAGES
Photo by owenbooths
Definitely not right
WORKING WITH
IMAGES
©PhotoXpress
there you go!
WORKING WITH
IMAGES
©PhotoXpress
Girl with Dog by Felix Constantinople. All Rights Reserved
use empty space
Why? Preparation Design Delivery Resources
Sources of inspiration
Structure
Images
Data
Zen Rocks by Lane Pierce
TABLE OF CONTENTS T H E A R T O F P R E S E N T A T I O N
Data brings confidence
SHOWING YOUR
D A T A
Bam Margera Stage Dive by Kevin Winter
59
A1 Ac$vidad comercial en internet de empresas de más de 10 empleados
However, there are ways of showing data
Compras Ventas
27%
15% 16%
8%
UE-‐27
Spain UE-‐27
Spain
Ac$vidad comercial en internet de empresas de más de 10 empleados:
Europa duplica a España
And, ways of showing data
Make your data as memorable as
your first kiss
Friends by reinn
SHOWING YOUR
D A T A
11M
9M
1 .5M
2005 2007 2008
World of Warcraft users worldwide
This is not memorable (plain decoration)
Source: Blizzard
World of Warcraft users worldwide
This, is
Catalonia Twice the population of
©PhotoXpress
Facebook users
450 M i l l i o n s
This is not memorable
Source: Facebook
World most populated countries
1,333M
1,170M
307M This, is
Source: Facebook
350M
Capacity of an iPod
©PhotoXpress