The Invisible Second Nature

@Cazlovam

Carole Court

Environmental cues

Signposting cues

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=Blended experiences

Environmental Cues

Star compassPolynesian Star Compass

Atlanta airport

Expedition to find Tesco Express to do a big shop

February 2017

Signposting Cues

1930’s Roadsigns

Worby report

The Worby Report, 1963

Typography

Pictograms

Colour Schemes

Birmingham/

Typography

BIRMINGHAM

Typography

PictogramsPictograms

Colour Schemes

The new digital standards

Meaning & Structure

Blended Experiences

Hey Siri, Where s my car to?“

’

Please state your credit card number after the tone.

“Turn Left

Rules & Structures

Pre-Digital

Environmental Cues

Web 2.0

Signposting Cues

The future??

Blended Experiences

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If you want to know your past life, look into your present condition; if you want to know your future life, look at your present actions.

The Tibetan Book of Living and Dying Quotes by Sogyal Rinpoche

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@Cazlovam

THANKS

Carole Court