The positional differences in marketing, sales, business development and e-commerce

With this article I want to bring all interested in short the various positions in marketing, sales, business development and e-commerce as well as to show little closer so what is hidden in tasks. Therefore serves only to understand the individual items and their definitions. But one thing first: The role of marketing is primarily to communicate the benefits of a product / service. The sales, however, realized the tangible benefits for the customer

In this sense, the success of a product from a large part of its marketing. Resourceful marketing manager for specific products and analyze customer profiles (Keyword Data Warehouse, Business Intelligence), observe the current market situation and then to lead the charge as a marketing campaign. These "marketers" are the eyes and ears of a company in terms of potential market developments. You must have a firm understanding of the sources of market changes and ascertain the chances of the company for competitive advantage.

What does a marketing manager?

The center of its tasks the development and implementation is the responsibility of the marketing strategy of the company. This takes place at several levels: first, the product, pricing and distribution policy is made. In the next step, he is concerned with the promotion and positioning of the product / service on the market. This requires the necessary infrastructure for internal marketing organization to be created. To implement the chosen strategy to control and coordinate the marketing director, the executive departments such as sales, advertising, logistics, and development with a view to ensuring the best possible short-and long-term business results (see also the blog: "to work as marketing and sales").

Typical of a successful marketing manager is to select the appropriate marketing tools and to combine in the right proportions (marketing mix), so that the company achieves the largest possible share of goals. In connection with this, of course, is the constant control and monitoring of objectives (marketing-controlling), actions and results, and the immediate correction if the need arises. With foresight and networked thinking defines the marketing manager's strategic goals (preferably with the Sales Manager) and puts them through with perseverance, leadership and negotiation skills in business and its partners.

Head of Marketing

Task examples:

• Development and production of marketing and sales management strategies

• Communication Design in the sense of corporate identity

• Responsible for online marketing

• Definition of growth areas and market sizes

• the analysis and definition of target group definitions

• Budgeting and plausibility of the marketing budget

• Responsible for the Marketing Cost

• Management of a marketing team

Head of Online Marketing

Task examples:

• Design, control and monitoring success of online marketing

• Development and continuous development of various online marketing channels (SEO, SEM, display, affiliate / co, e-mail marketing) and CRM

• Establishment , leadership development and marketing teams

• Development of new online marketing efforts

• Development of marketing campaigns and negotiating partnerships

• Conducting A-/B- and multivariate testing on landing pages and other conversion-related pages

• Analysis and optimization of the different marketing channels , a more efficient use Aussteuerungslogik

Head of E-commerce

needs for the development of an e-commerce development is more than just installing a shopping cart solution. Many companies underestimate the effort so special. A shop manager and e-commerce leader in my opinion needs far-reaching expertise in the areas of:

• Online Marketing: Search Engine Marketing (SEM), affiliate banners and PR

• Direct Marketing: email marketing (newsletters), print advertising and magazines

• Social Media: Facebook, Twitter, social bookmarking sites, events and videos

• Search engine optimization (SEO): Backlink extraction, text and cooperation

• Technology: Shop Hosting, database systems, payment, processes and content delivery network

• Training: In-house training, internal and external presentations

• Leadership: distribution of tasks, coordination, and employee motivation

• Project management: planning, management and control of projects

• Quality Management: Process optimization, documentation and site validation

• Strategic planning: multi-channel, usability, online legal, logistics

A successful e-commerce leader well versed in all aspects in order to promote the establishment and expansion of online business. To be successful as an e-commerce leader, it must consequently a 4-in-1 managers have. This fact combined in one person leadership skills from the following areas:

marketing know-how, training, technology, information science and project management.

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