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User Experience in the absence of a UX team inside early stage startups.
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THE STARTUP EXPERIENCEUX components inside startups
UX Speakeasy July 2013John Strott
JOHN STROTTUX Designer
JOHN STROTTUX Designer
JOHN STROTTCo-Founder
JOHN STROTTUX Designer
UX WITHOUT UXTwo core components to a startup
that are user centered.
VISION STATEMENT &MINIMUM VIABLE PRODUCT
VISION STATEMENTA short sentence defining the
organization’s purpose and values.
“YOU PRESS THE BUTTON, WE DO THE REST”
“YOU PRESS THE BUTTON, WE DO THE REST”
George Eastman,Founder of Eastman Kodak Company
KEYS TO CREATING A VISION STATEMENT
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need
• It is simple
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need
• It is simple
• It is unique
KEYS TO CREATING A VISION STATEMENT
• It addresses a real need
• It is simple
• It is unique
• It serves as a guiding light
• It serves as a guiding light
• It serves as a guiding light
A STAR TO SAIL YOUR SHIP BY "Jesse James Garret,Author of The Elements of User Experience
"
THE VISION DRIVEN STARTUP IS A UX DRIVEN STARTUP
MINIMUM VIABLE PRODUCTAn MVP has just those features that allow the product to be deployed.
EXAMPLES
Nick Woodman,Founder of GoPro with MVP
EXAMPLES
Test shot from GoPro MVP
EXAMPLES
GoPro product assortment
EXAMPLES
Kelly Slater w/ GoPro Hero camera
KEYS TO CREATING A MVP
KEYS TO CREATING A MVP
• Write the user story
As a ___, I need to ___ so I can ___.
As a dedicated UX speakeasy member,
I need to invite others to a nearby pub,
so I can continue drinking & talking UX.
KEYS TO CREATING A MVP
• Write the user story
• Map the interactions
Login
Locate
Set time
Tell people
*Not an actual step
Nothing nearby
I can make it
I can’t make it
Booked
KEYS TO CREATING A MVP
• Write the user story
• Map the interactions
• Identify emotions
Login
Locate
Set time
Tell people
*Not an actual step
Nothing nearby
I can make it
I can’t make it
Booked
Login
Locate
Set time
Tell people
*Not an actual step
Nothing nearby
I can make it
I can’t make it
Booked
Login
Locate
Set time
Tell people
*Not an actual step
Nothing nearby
I can make it
I can’t make it
Booked
KEYS TO CREATING A MVP
• Write the user story
• Map the interactions
• Identify emotions
• Simplify it
Login
Locate
Set time
Tell people
*Not an actual step
Nothing nearby
I can make it
I can’t make it
Booked
Locate
Tell peopleI can make it
LocateTell people
I can make it
KEYS TO CREATING A MVP
• Write the user story
• Map the interactions
• Identify emotions
• Simplify it
• Validate it
How does this sweater look on me?
Is there a product here?
Does it exist elsewhere?
Is this MVP exciting?
KEYS TO CREATING A MVP
Write the user story
Map the interactions
Identify emotions
Simplify it
Validate it
ITS TIME TO BUILD, LAUNCH, TEST & ITERATE
LEAN UX
Jeff Gothelf,Author of Lean UX
Concept Prototype Validateinternally
Test externally
Learn Iterate
THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
THE VISION STATEMENT & MVP ARE USER FOCUSED
Its up to the team to keep the UX momentum going.
REFERENCES & CREDITSAlexa Andrzejewski (@ladylexy), Cofounder & CEO of Foodspottinghttp://www.slideshare.net/ladylexy/the-ux-driven-startup
Kodak R&Dhttp://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/development/designUsability/history.shtml
Jesse James Garrett (@jjg), Author of The Elements of User Experience http://blog.jjg.net/
Will Dayble (@willdayble), Author of 4) Minimum Viable Producthttps://medium.com/how-to-do-a-startup/15a7702a832f
Jeff Gothelf (@jboogie), Author of Lean UXleanuxbook.com, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
CHEERS!@MrJohnnyLane