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THE STARTUP EXPERIENCE UX components inside startups UX Speakeasy July 2013 John Strott

The Startup Experience

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User Experience in the absence of a UX team inside early stage startups.

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Page 1: The Startup Experience

THE STARTUP EXPERIENCEUX components inside startups

UX Speakeasy July 2013John Strott

Page 2: The Startup Experience

JOHN STROTTUX Designer

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JOHN STROTTUX Designer

JOHN STROTTCo-Founder

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JOHN STROTTUX Designer

UX WITHOUT UXTwo core components to a startup

that are user centered.

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VISION STATEMENT &MINIMUM VIABLE PRODUCT

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VISION STATEMENTA short sentence defining the

organization’s purpose and values.

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“YOU PRESS THE BUTTON, WE DO THE REST”

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“YOU PRESS THE BUTTON, WE DO THE REST”

George Eastman,Founder of Eastman Kodak Company

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KEYS TO CREATING A VISION STATEMENT

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KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

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KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

• It is simple

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KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

• It is simple

• It is unique

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KEYS TO CREATING A VISION STATEMENT

• It addresses a real need

• It is simple

• It is unique

• It serves as a guiding light

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• It serves as a guiding light

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• It serves as a guiding light

A STAR TO SAIL YOUR SHIP BY "Jesse James Garret,Author of The Elements of User Experience

"

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THE VISION DRIVEN STARTUP IS A UX DRIVEN STARTUP

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MINIMUM VIABLE PRODUCTAn MVP has just those features that allow the product to be deployed.

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EXAMPLES

Nick Woodman,Founder of GoPro with MVP

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EXAMPLES

Test shot from GoPro MVP

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EXAMPLES

GoPro product assortment

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EXAMPLES

Kelly Slater w/ GoPro Hero camera

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KEYS TO CREATING A MVP

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KEYS TO CREATING A MVP

• Write the user story

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As a ___, I need to ___ so I can ___.

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As a dedicated UX speakeasy member,

I need to invite others to a nearby pub,

so I can continue drinking & talking UX.

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KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

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Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

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KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

• Identify emotions

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Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

Page 32: The Startup Experience

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

Page 33: The Startup Experience

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

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KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

• Identify emotions

• Simplify it

Page 35: The Startup Experience

Login

Locate

Set time

Tell people

*Not an actual step

Nothing nearby

I can make it

I can’t make it

Booked

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Locate

Tell peopleI can make it

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LocateTell people

I can make it

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KEYS TO CREATING A MVP

• Write the user story

• Map the interactions

• Identify emotions

• Simplify it

• Validate it

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How does this sweater look on me?

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Is there a product here?

Does it exist elsewhere?

Is this MVP exciting?

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KEYS TO CREATING A MVP

Write the user story

Map the interactions

Identify emotions

Simplify it

Validate it

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ITS TIME TO BUILD, LAUNCH, TEST & ITERATE

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LEAN UX

Jeff Gothelf,Author of Lean UX

Concept Prototype Validateinternally

Test externally

Learn Iterate

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THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP

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THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP

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THE VISION STATEMENT & MVP ARE USER FOCUSED

Its up to the team to keep the UX momentum going.

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REFERENCES & CREDITSAlexa Andrzejewski (@ladylexy), Cofounder & CEO of Foodspottinghttp://www.slideshare.net/ladylexy/the-ux-driven-startup

Kodak R&Dhttp://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/development/designUsability/history.shtml

Jesse James Garrett (@jjg), Author of The Elements of User Experience http://blog.jjg.net/

Will Dayble (@willdayble), Author of 4) Minimum Viable Producthttps://medium.com/how-to-do-a-startup/15a7702a832f

Jeff Gothelf (@jboogie), Author of Lean UXleanuxbook.com, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/

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CHEERS!@MrJohnnyLane