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Things I hate to do as a designer but do anyway Matt Johnston @mattsjohnston Sunday, October 21, 12

Things I hate to do as a designer but do anyway

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A short talk about steps in my design process I used to hate, but do anyway because they are so vital.

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Page 1: Things I hate to do as a designer but do anyway

Things I hate to do as a designer but do anyway

Matt Johnston@mattsjohnston

Sunday, October 21, 12

Page 2: Things I hate to do as a designer but do anyway

Things I wish I had done more of while I was in 500 Startups

Matt Johnston@mattsjohnston

Sunday, October 21, 12

Page 3: Things I hate to do as a designer but do anyway

User Feedback

Sunday, October 21, 12

Page 4: Things I hate to do as a designer but do anyway

Swallow your pride

• Ask as o!en as you can

• Ask as many people as you can

• Ask during each stage of design

Sunday, October 21, 12

Page 5: Things I hate to do as a designer but do anyway

What do you ask?

• Do they understand it?

• Do they like it?

• How would they use it?

• How would they like it differently?

Sunday, October 21, 12

Page 6: Things I hate to do as a designer but do anyway

Flow Mapping

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Page 7: Things I hate to do as a designer but do anyway

• Map specific action flows

• Map entire site structure

• Don’t skip any pages

What pages will you have?

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Page 8: Things I hate to do as a designer but do anyway

Resources

• MindNode Lite

• MindMeister

• Pen & paper

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Page 9: Things I hate to do as a designer but do anyway

Wireframes

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Page 10: Things I hate to do as a designer but do anyway

Helps focus your designing efforts on

content & layout

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Page 11: Things I hate to do as a designer but do anyway

• Key sketches very low-res

• Keep them small - it will help keep too much detail out

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Page 12: Things I hate to do as a designer but do anyway

Inspiration

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Page 13: Things I hate to do as a designer but do anyway

• If nobody copied interface designs, the world would be a confusing place

• A uniform web is a useable web

It’s not copying if you call it “inspiration”

Sunday, October 21, 12

Page 14: Things I hate to do as a designer but do anyway

Resources

• patterntap.com

• dribbble.com

• ui-patterns.com

• mobile-patterns.com

• appvita.com

• Google, duh...

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Page 15: Things I hate to do as a designer but do anyway

Prototyping with code

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Page 16: Things I hate to do as a designer but do anyway

• Provides your back-end devs with markup sooner rather than later

• Encourages focus on content before graphics

• Allows for a quicker MVP launch

• Encourages use of reusable CSS components that can be styled as needed

Why?

Sunday, October 21, 12

Page 17: Things I hate to do as a designer but do anyway

• Bootstrap

• Zurb Foundation

Use a front-end framework

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Page 18: Things I hate to do as a designer but do anyway

Thank you.

Matt Johnston@mattsjohnston

Sunday, October 21, 12