Features

Live Streaming

Channels

Video Walkthroughs

Partner program

Chat

Up vote/ down vote

Yes No Special Case

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“With walkthroughs - It really depends on the game- Jon C, 29, Taipei, Taiwan

“I’ve been visiting the same game forums since I was 14.”

- Peter, 41New York, NY

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JAKEContent

Consumer

REAGANThe Creator

CASEYYoung Social

Gamer

“I’m confused by this process”

“So this is my video that was uploaded?” “It wasn’t clear to

me what this section under the video was”

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“I’m still not clear on what a key objective us

“What is this time? Is it the length?

“Is this a description of the video or the clip or..?

TwitchFAQS > GTA 5 > Missions > Mission 35: the FIB Heist

After the cutscene showing the top floors of the (00:46.00) building exploding, drive the fire truck to the FIB building. You will be in fireman's gear when you get out. Enter the building, ignoring the people standing there. (03:46.00) Upon disembarking on the 47th floor, you have a limited supply of oxygen, so run fast and carefully. Keep following your crew up to the 53rd floor, which contains the target: a hard drive. Move to the server room, which you will find locked. Plant explosives on the door and blow it up. Approach the mainframe and steal the hard drive.After the cutscene showing the top floors of the building exploding, d

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“I really just type in keywords.”

- Luke, 31New York, NY

“I try to look at what I need and not ahead. I want to play it myself.”

-Joe, 26New York, NY

“I’ll scrub through the videos to find the part I need. Don’t want to look ahead. ”

- Jon, 30Taipei, Taiwan

Desktop Browser Mobile Browser

“I don’t think about walkthroughs as tips”

- Peter, 41New York, NY

“I probably only use the video if the text doesn’t make sense”

- Joe, 26New York, NY

Casey opens

up Twitch

app

Games landing page appears

Clicks MENU

icon

Sees none of her favorite players are broadcasting live.

Clicks VIDEO

from the

MENU

Browses through VIDEO landing page, sees new category WALKTHROUGHS

Clicks a video under WALKTHR

OUGHS

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Features

Live Streaming Yes Some Special Events Yes, users can streamYes, users can stream, competitions, live gaming No

ChannelsYes (via who uploads the video) and playlists

There are no user created channels, but there are dedicated sections for different types of videos: trailers, walkthroughs, gameplay, etc.

Yes, users can follow and build their own channels, can be used for walkthroughs, or gameplay, or social gaming etc

Yes, users can follow and build their own channels, can be used for walkthroughs, or gameplay, or social gaming etc

Subchannels for chats, but no video channels

Video Walkthroughs

Yes (livestreaming and jumping through specific time within the video)

Yes within IGN as well as links to Youtube

no, it doesn't look like the user can jump to specific parts of the walkthrough, Informal

Yes but informal. the user cannot jump to specific parts of the walkthrough because it livestreams game play.

lots of links to video walkthroughs

Partner programYes (via ads placed within videos)

Yes (such as “Hottest Game Deals via Amazon, links to purchase games within particular game site)

Yes, Partnership by ads- reaches out to content creators

Yes, big companies sponsor players as well as partnership programs with Twitch no, all user generated

Chat

For uploaded/walkthrough videos - No, but has a comments section; For Live streaming - yes

No, but there is a comments section

Yes, users can real time chat with one another and view tweets as well

Yes, chat function on the side, sometimes the chat is interactive to the game

no live chat, but people can leave comments

Up vote/ down voteYes (likes for the videos and upvote/downvote comments) Yes

No, we can see the views but not up vote

Yes, there are upvotes for videos yes

1.Problem: engage them more2.Look at other gaming websites, how do they do it3.Opportunity: video walkthroughs4.Who would use these walkthroughs?5.Research! How we came up with personas

•Screener surveys•12 interviews•Found trends

6.Personas•Primary User (Consumes content): Jake•Secondary User (Creator): Reagan•Special User (Current Twitch user and Growth Market): Casey

These personas are actually interrelated and we would first like to take you through how Reagan would upload the video walkthrough which Jake & Casey could watch.

8. Reagan user flow, Reagan prototype

9. Jake user flow, Jake desktop prototype, mobile prototype

10. Casey user flow, Casey prototype

- Creative Industry- Works full time- Grew up with siblings who

played games, grew up playing games.

- Lives in an apartment in a major city with his roommate

- Makes 60K/year- Economically stable but still

working on career

BEHAVIORS & HABITS

- Plays video games 2+ hours daily- Plays on free time after work/weekends- Prefers to play with people he is familiar

with- Prefers text based walkthroughs- If text is unclear he will look for videos- Does not engage in online discussion with

other gamers- Sees himself as more advanced but not a

proGOAL

- Wants to be able to find a spot in a walkthrough very quickly

- Articulate and charismatic commentator when watching video tutorials

“I just want to find what I need and get back to the game!”

FEATURES NEEDED

- Needs to upload tutorials to app to make money

- Needs to be able to view walkthroughs that other people have posted

- Needs to skip through a video walkthrough to find the part of the video he wants to watch.

Jake - 28 Year Old Male

Primary Consumer

Behaviors & Habits Features Needed

Goals