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UNIQUE MAGAZINE Hello my name is Sarah Ingham and I’m here today to convince you that my idea for a new magazine fit your brief and present the best solution for your organisations’ needs

Unique magazine

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Page 1: Unique magazine

UNIQUE MAGAZINE Hello my name is Sarah Ingham and I’m here today to convince you that my idea for a new magazine fit your brief and present the best solution for your organisations’ needs

Page 2: Unique magazine

“You have been commissioned by the northern echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified

audience segment within the 16-25 age group”

MY BRIEF

Page 3: Unique magazine

HOW AM I GOING TO MEET THIS BRIEF?

oThe design of my magazine will have to appeal to the young audience and attract them to read the magazine.

oThe Northern Echo is part of the community so the magazine will have to be respectful so it doesn’t offend.oIt’s a local magazine so it has to support the community in its content – champion positives of local events, local people and successes within the community.

o High standards of journalism will have to be used, to keep up with the reputation of The Northern Echo – well researched content to put into the articles to appeal to the ABC1 audience

oAs its self financing, advertising will have to be included in the content.

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HOW CAN I MAKE IT SUITABLE FOR THE AUDIENCE?

CONTENT BE

ACCURATE

NO INNAPROPRIATE

CONTENT

USE SIMILAR ELEMENTS FROM MAGAZINES THAT ARE POPULAR WITH MY

AUDIENCE

TRENDY, UNIQUE FONTS

INTERESTING, ORIGINAL CONTENT

MAKE IT RELATABL

E

Page 5: Unique magazine

• My magazine is a Womens Lifestyle Magazine called “Unique”

• I chose this genre because I am familiar with it.

• My USP- unlike other womens lifestyle magazine that purely base their content on fashion and beauty my content focuses on real, important current issues that affect audience.

• I got my ideas for the content for my magazine from current popular issues that affect the audience, for example the increase in University fees and the rise in technology.

• I also got an idea from a subject I am taking at A Level, “Do we speak another language”

• Doing genre research has allowed me to learn more about how womens lifestyle magazine use different elements of the magazine to intrigue and interest their audience. In particular…

GENRE RESEARCH

Page 6: Unique magazine

GENRE RESEARCH

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Company Magazine The collage of images

The way important text is highlighted

Slang use

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Glamour Magazine The topics discussed are more human interest articles which I want my magazine to contain

The use of slang

Rhetorical question use

Opinions broadcast

The use of the first personal plural pronoun “we”

Page 9: Unique magazine

HOW WILL “UNIQUE” BE DIFFERENT? …

How w i l l i t be

d iff erent f rom

Company?

• More serious issues will

be addressed – more

human interest articles

• More of a serious tone

will be set in the

language use, more facts

and information will be

given

How w i l l i t be d iff erent f rom

G lamour?• More creative layouts

will be used • More creative,

interesting fonts will be used to make the articles look more interesting to read.

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• My audience are 16 to 21 year old females in the tribe “trendies”.

• I chose this particular tribe because they want to know the latest trends.

• Their interests help me with advertising

• I have chosen an audience in socioeconomic groups ABC1. This is because I can use higher end advertisements in the magazine as these socioeconomic groups will be afford the products advertised.

THE AUDIENCE

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MOCK UPS

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1

All four interviewees said this was their favourite mock up. This is because they prefer the layout.

They also prefer a large image in the article to balance out the text to image ratio

“Change the kicker design”

“Include more images”

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2

The most common answer for “What’s your favourite part of the article?” was the title design. They also liked the

colour use describing them as “girly” and they also liked the fonts as they are “bold”, “eye catching” and “interesting”

“Use more columns to have more structure in the article and space it out to make the whole layout more clearer”

“Don’t use as much variety of colour – it is too distracting”

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WHICH MOCK UP WILL I USE?

IMPROVEMENTS TO BE MADE…

• Change the pale pink coloured kicker to a different colour because light pink on a white background is difficult to read

• Include a different texture for the kicker because it will make it stand out more and will add more creativity to the layout.

• Add another image to make the whole layout look more interesting and adding just one more won’t distract the reader from the text. More images = more representation

• I will be using mock up 1 for my magazine

• This is because it received the most positive

feedback

• It is also my personal favourite because

I think it the most creative and appealing

Page 15: Unique magazine

COMMERCIAL VIABILITY

£1,560.00

£932.00£4,374.

40

TOTAL EXPENDITURE

Editorial Personnel

Equipment

Printing

£4,230.00£5,287.44

TOTAL PROFIT

Advertising Income

Sales Income

£ 6 8 6 6 . 4 0£ 9 5 1 7 . 4 4

=£2651.04

PROFIT

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Why a profit???

o I have gained so much of a profit because I decided to charge 12p per copy sold.

o I decided to charge this because on a Saturday (when my magazine will be sold) the Northern Echo charges more....o Therefore it I believe that I should receive some of the profits as my magazine will be sold alongside the newspaper.

o This 12p will not be added to the price the Northern Echo has, it is included in the original price.

 

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Distribution method

o Selling it as a supplement but in the design/quality of a free to view magazine

o Best of both methods =

Better quality magazine as its similar to the free to view magazine “Darlington Together” Selling it as a supplement will be beneficial because of the Northern Echo’s high readership. Cost effective compared to other strategies

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PRINITNG

o My magazine is 16 pages long

o In total I will be printing 44062 copies of my magazine to support the readership The Northern Echo has

o The areas I will be distributing it to are : Darlington

Bishop Auckland Durham Crook Spennymoor

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The pcc

• The PCC stands for the Press Complaints Comission

• It’s a commission built up of editors and ex editors of newspapers

• They deal with the complaints made about the public about editorial content

• Investigated under the editors code of practice.

• Set of rules the editors of newspapers and magazines have to follow

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The codes

o In order for my magazine to be successful and not offend the public, I must follow these rules…

• BE ACCURATE

• RESPECT

PRIVACY

• DO NOT

HARASS

• DO NOT

DISCRIMINATE

Page 21: Unique magazine

My product

Front Cover

Imagery – Ideal, relatable, positiveLayout – creative but not distracting Colours – black and white image, pastel pink text colour to stand out. Keeps a girly brand. Language - command and question headlines used. Contents Page Imagery – Ideal, relatable, positive Layout – simple, creative background use, imageryColours – pastel, girly, bright, subtle, positive connotationsLanguage - reward, question and command headlines, 2nd person narration use throughout.

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My product

ARTICLE ONE – Are You Chained? This article discusses the rise in

technology and the physical and

mental health effects it has on

young people as well as the rise in

cyberbullying Tone – serious, informative Imagery – symbolicLayout – 3 columns, break out boxes, different textures/backgrounds, text ratio heavyColours – pastel, girly, subtle Language - second person, facts and detail given, informative

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My product

ARTICLE TWO – Is money affecting your future?This article focuses on the topic of rising

university fees and whether or not it’s

affecting young people’s decision in

Darlington whether they want to go to

university or not. Tone – serious, informative Imagery – realistic, window to the future selfLayout –more structured, 3 columns, simple, text ratio heavy, different backgrounds Colours – pastel, girly, subtle Language - second person, emotive language

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My product

ARTICLE THREE – Do we speak another language?This article focuses on the differences in male and

female language and whether or not theories are

supported in Darlington that state men and

women have a difference in their every day

language.Tone – less serious, informative, less formal Imagery – tells a story, realistic Layout –creative, unique, image ratio heavy, different backgrounds used Colours – pastel, girly, subtle Language - second and third person, sociolect use

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Colours and font

o Throughout my magazine, pastel colours will be used…

o I will be using creative fonts In the magazine. Handwriting fonts will be used to add more creativity to the magazine…

Page 26: Unique magazine

THANK YOU Any Questions?