Universal language of pictorial icons

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  1. 1. ISOTYPE, International System Of TYpographic Picture Universal language of pictograms Gerd Arntz (1900-1988) Otto Neurath (1882 - 1945)
  2. 2. The impact of working class grows, but the literacy level is low
  3. 3. Need for universal language that explains social matters
  4. 4. Going back from abstraction to familiar forms
  5. 5. Universal language of visual narratives
  6. 6. The technology Gerd Arntz draws the Isotype symbol for unemployed. Then the symbol is cut from linoleum and printed.
  7. 7. The birth of infographics
  8. 8. How many times more? Human brain is pore in size comparison
  9. 9. How many times more?
  10. 10. , . (1912) . . . . But it works for showing dramatic inequalities
  11. 11. Automobile Facts v.s Infogr.am
  12. 12. Rubakin v.s Infogr.am
  13. 13. ISOTYPE v.s Infogr.am
  14. 14. References Neurath, O. (1936) ISOTYPE Brinton, W. (1939) Graphic Presentation , . (1912) . . . . Infogr.am
  15. 15. Thanks!