ISOTYPE, International System Of TYpographic Picture

Universal language of pictograms

Gerd Arntz (1900-1988)Otto Neurath (1882 - 1945)

The impact of working class grows, but the literacy level is low

Need for universal language that explains social matters

Going back from abstraction to familiar forms

Universal language of visual narratives

The technology

Gerd Arntz draws the Isotype symbol for ‘unemployed’. Then the symbol is cut from linoleum and printed.

The birth of “infographics”

How many times more? Human brain is pore in size comparison

How many times more?

Рубакин, Н. (1912) «Россия в цифрах. Страна. Народ. Сословия. Классы»

But it works for showing dramatic inequalities

Automobile Facts v.s Infogr.am

Rubakin v.s Infogr.am

ISOTYPE v.s Infogr.am

References

❖ Neurath, O. (1936) ISOTYPE

❖ Brinton, W. (1939) Graphic Presentation

❖ Рубакин, Н. (1912) «Россия в цифрах. Страна. Народ. Сословия. Классы»

❖ Infogr.am

Thanks!