152

UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Embed Size (px)

Citation preview

Page 1: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 2: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Toby SterrettDirector of UX@takeo

Page 3: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

PORTLAND

Page 4: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 5: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

I almost didn’t end up here.

Page 6: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 7: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 8: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 9: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 10: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 11: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 12: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 13: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 14: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 15: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 16: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 17: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 18: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 19: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 20: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 21: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

BankSimple?

Page 22: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

I have a credit union… why would I want a bank?

Page 23: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 24: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

How the hell can we compete with banks?

Page 25: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 26: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 27: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 28: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 29: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 30: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

However, BankSimple offered something no one else did…

Page 31: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

a chance to build something from the ground up.

flickr photo by freefoto

Page 32: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 33: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 34: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 35: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 36: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 37: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 38: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 39: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 40: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 41: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Ok, cool, so you have a marketing site.

Page 42: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Dogfood

Page 43: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Dogfooding can be a way for a company to demonstrate confidence in its own products. The idea is that if the company expects customers to buy its products, it should also be willing to use those products.

- WIKIPEDIA

Page 44: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 45: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 46: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 47: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 48: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

“… the immediate feedback of code breaking the build, the loss of pride, and the knowledge of impeding the work of others were all powerful motivators.”

- WIKIPEDIA

Page 49: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 50: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 51: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 52: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Image Background Title

Page 53: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Image Background Title

Page 54: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Image Background Title

Page 55: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

So, banking…

Page 56: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

What did I want from my new bank?

Page 57: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Build for the way people think, not the way banking actually works.

Page 58: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 59: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 60: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 61: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 62: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 63: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 64: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 65: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 66: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 67: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 68: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 69: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Effortless Saving

Page 70: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 71: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 72: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 73: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 74: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 75: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 76: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 77: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 78: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 79: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Mobile

Page 80: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 81: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 82: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 83: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 84: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 85: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 86: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 87: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 88: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 89: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Sweating the details

Page 90: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

– F R A N K C H I M E R O

“To delight someone is to give them a small lesson in seeing the world as something

good. It is design’s superpower.”

Page 91: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 92: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 93: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 94: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 95: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 96: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 97: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 98: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 99: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 100: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 101: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 102: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

– O H J I M M Y !

“This is a pretty sad app for such a major bank. It’s clunky and unprofessional. I have an impossible to remember password and every time I log in with the mobile app I have to pull up my password list on my laptop. Touch ID support would be a MAJOR improvement.”

Page 103: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 104: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 105: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 106: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 107: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 108: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 109: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 110: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 111: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 112: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 113: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 114: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 115: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 116: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 117: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 118: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 119: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 120: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 121: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 122: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 123: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Customer Relations

Page 124: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 125: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 126: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 127: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 128: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 129: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 130: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 131: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Beyond Dogfood

Page 132: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 133: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 134: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 135: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 136: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 137: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 138: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Get the why behind the what

Page 139: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 140: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 141: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 142: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 143: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 144: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

It is the customer’s job to explain their behavior, goals, and challenges. It is the product designer’s job to come up with the best solution.

- Talking to Humans

Page 145: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 146: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 147: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 148: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 149: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 150: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 151: UX Alive Conference speaker is Toby Sterrett (Simple) presentations
Page 152: UX Alive Conference speaker is Toby Sterrett (Simple) presentations

Thank you. @takeo