UX Research in mobile

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1. you are just a small part of your potential audience it is hard to analyse yourself we tend to simplify others and their motivation and goals; we often misinterpret problems of others You are not your target audience 2. they will tell what you want to hear or something they would like to think about themselves they cant want something that they cant imagine there is a risk that ideas you will get will be limited by the imagination of others Never ask people what they want 3. get to know needs and priorities of your customers understand the physical contexts for your product understand social connections, family and friends relationship understand their habits and behaviour Get to know your users 4. Articulate your hypotheses and goals 5. Identify who you want to talk to 6. Write a recruiting screener 7. James&Lo)on,&42& Derek&Hanson,&35& Brandy'Rubin,'19' Molly'Symmonds,'39' Racquel'Malone,'26' 8. take notes smile ask open-ended questions get their story shut up and listen dont talk about your product ask about future behaviour sell ask leading questions 90% listening 10% talking 9. 10 min, 1 idea per sticker What I heard What I saw What stood out