Charles Skoulding

ANCILLARY-VIDEO STILLS COMPARISON

This is through the bars on the roll in used in the back cover. This adds brand identity.

ENTERING THE SKATE-PARK

This is the first shot we get of the skatepark. This acts as a teaser as the audience relate this back to the ancillary products to where

they first saw the promo of the skatepark.

INTRODUCTION TO THE SKATEPARK

This adds a sense of brand identity. It also adds a realism factor to the video as in the album back cover, it is a different member of the band riding the ramp.

It allows the viewer to relate their friendships to the bands..

THIS IS THE RAMP THAT IS FEATURED IN THE BACK COVER

This is a very important shot. It causes definite brand identity as I have screenshotted the back cover photograph directly from the video. This creates a very intense brand identity and relation between Ancillary and production.

IN COMPARISON TO THE BACK COVER

We see the box which was used for the inside cover and album cover and a main protagonist at the side.

IN THIS SCENE

THIS IS THE BAND LEAVING THE SKATE-PARK.

In comparison to my Ancillary products, the same skate park is a regular feature. In my video, one of the main scenes is in the skate park and as you can see in the screenshots from my video, the box in the background of some of the shots is

featured in my inside cover and album cover. The same ramp is also used in my back cover.

This creates a sense of brand identity by drawing together the ancillary products and the video, removing confusion for other possible products and allowing the audience

to make links between the two.

COMPARISON TO ANCILLARY

This tease scene leaves our imagination to figure out that the final scene is also the location of the album cover. This creates brand

identity between the two as it forces the audience to make the link.

THIS IS THE FIRST WE SEE OF THE FINAL SCENE

This tension building scene creates brand identity as it drags on the process of knowing where the final scene takes place and if the

audience are right in assuming that it is the same as the front cover.

THE STEPS

The very last scene of the video is the very location of the front cover, from a different angle. This affirms previously held beliefs of the audience while also giving us a behind the scenes insight on the location, adding brand identity.

THIS IS THE FRONT COVER LOCATION AND FINAL SCENE

In comparison to my ancillary products, the final resolution scene is the same location as the front cover of the album. This adds brand identity and a sense of happiness when thinking of the album as in

both scenes, there is a happy nature (e.g. in front cover there is happy colours and in the video, it is the final hiding place and resolution of

the video).The brand identity is coherent across all platforms.

COMPARISON TO ANCILLARY