Waitrose Sea Salt Packaging Design

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Text of Waitrose Sea Salt Packaging Design

  • !

    A Face-Lift for !

    Waitrose Fine Crystal Sea Salt

  • STAND OUT

  • FUNCTION

  • SINGLE USE / RECYCABLE

  • REASON

    FOR

    CHANGE

    Increase competitors

    Price competition

    Gain more market share

    Prevent over consumption of salt

    Educate that sea salt is natural & healthier

  • TARGET

    AUDIENCE

    Design considerations:

    Appeal to healthy young people

    Socially responsible

    Fun

    Modern

  • SELLING PROPOSITION

    Less Sodium

    Healthy

    Natural

    MARKETING MESSAGE

    Closest To Nature

  • MAIN FOCUS

    Strong Identity

    Functionality

    Recyclable & Reusable

  • STRONG IDENTITY

    Attractive

    FUNCTIONALITY Prevent spillage

    Better handling

    Doesnt break easily

    RECYCLABLE & REUSABLE

    Usable for pepper, sugar

  • SELECTED POPS

    Pre-Packed Merchandising Kit

    Shelf Talker

    Wobbler

  • RESEARCH

  • Thank you