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A Face-Lift for Waitrose Fine Crystal Sea Salt

Waitrose Sea Salt Packaging Design

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Page 1: Waitrose Sea Salt Packaging Design

!

A Face-Lift for !

Waitrose Fine Crystal Sea Salt

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STAND OUT

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FUNCTION

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SINGLE USE / RECYCABLE

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REASON FOR

CHANGE

• Increase competitors

• Price competition

• Gain more market share

• Prevent over consumption of salt

• Educate that sea salt is natural & healthier

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TARGET AUDIENCE

Design considerations: • Appeal to healthy young people • Socially responsible • Fun • Modern

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SELLING PROPOSITION

Less Sodium Healthy Natural

MARKETING MESSAGE

“Closest To Nature”

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MAIN FOCUS

Strong Identity Functionality

Recyclable & Reusable

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STRONG IDENTITY

• Attractive

FUNCTIONALITY• Prevent spillage • Better handling • Doesn’t break easily

RECYCLABLE & REUSABLE

• Usable for pepper, sugar…

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SELECTED POPS

• Pre-Packed Merchandising Kit • Shelf Talker • Wobbler

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RESEARCH

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Thank you