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Why good design matters for your business

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Page 1: Why good design matters for your business

Visit to : www.aarchiinfotechsolutions.com.au

If you’re planning a new web project or website,

you’re probably looking to allocate a limited budget

across a large variety of design, development, and

marketing services. It can be hard to know what to

prioritize. Here we’ll explain what good graphic design

is, and why it can matter to your business.

That’s why Aarchi InfoTech Services Perth believes in

“good website design “. Why I have used good

website design term here, it’s simply means, a

website design that boost your website and business

to new heights. Website design is very important aspect of website. We are here to offer you something different in

website design perth which will change your scenario for importance of web development.

What is “Design” in a Web Context?

“Design” is quite a broad term, and means something like “How well something is architected to suit its purpose.” A well-

designed car, for example, gets good gas mileage, and a badly-designed one crashes for no reason.

Graphic design, which we’re generally talking about here, is more visually focused. It’s about working with the visual

presentation typography, layout, colors, logos and branding of a website so that it has the following qualities:

Aesthetically appealing

Internally consistent and consistent with the mission and brand of the organization

Easy to use and navigate

Design is inherently subjective, but there’s still a big difference between a well-designed and a poorly-designed site. Like

with many things, “You know it when you see it”:

Growing Importance

Many or most of your potential customers will check you out online before they ever call you on the phone or step into

your office.

Before the internet and social media became such a large part of our lives, businesses wouldn’t necessarily need to worry

as much about web design until they had a decent marketing budget. Your customers and business partners would judge

your professionalism by the actual service you provided and the quality of interactions they had with you.

Businesses still live and die by the service they offer customers. However, today it’s likely that many or most of your

potential customers will check you out online before they ever call you on the phone or step into your office.

Good Design Means a Good First Impression

The image you present though your website and social media pages is your chance to make a first impression.

The image you present though your website and social media pages is your chance to make a first impression. If it’s a

poor one, chances are it’ll be the only impression you get to make. If you wouldn’t feel good about keeping a front desk

employee who came to work with a face tattoo and holes in their shirt, you shouldn’t feel good about using sloppy or

poorly considered design.

Page 2: Why good design matters for your business

Visit to : www.aarchiinfotechsolutions.com.au

Using good design to present your business communicates that you not only have good taste, but a good judgment and

self-awareness. The Stanford Web Credibility Project found that 47% of users make buying decisions based upon a

business’s site alone. While your customers might not know anything about how your business is run, if you look sharp

they’ll be more willing to trust you and give you a chance.

You’ll be Memorable to Customers

Good visuals increase the likelihood that customers will remember your brand.

You want a large customer base that is able to automatically recall your business when opportunities to use and

recommend it come up. Creating a great logo, selecting an impactful color palette, and choosing effective fonts are major

pieces of establishing a consistent and memorable brand identity, and an important way to encourage customer

engagement.

You Won’t Waste your Chance to Establish Brand Recognition

If you’re planning on doing social media marketing, everything you post is an opportunity to increase brand recognition.

The launch of your site is the perfect time to drive new traffic to your URL and social media pages. Having a bad or

indifferent design not only wastes your opportunity to be remembered, but also risks wasting the time and money you

spend marketing. You’ll Make Better Website Design Perth Choices

You’ll have a better sense of whether or not your web design will work if you can picture the final product.

While determining the structure and functionality of your website doesn’t have to hinge on having all your visual ducks in a

row, you’ll have a much better sense of whether your website is actually going to work as intended if you can picture the

final product.

If you’re like me, accurately judging a theme’s design is a lot easier when you can see it with the typography, colors, and

logo you’ve already selected. Since your visual branding should remain consistent for years to come, you can focus on

determining if your site will have the functional capabilities it needs to grow with your business.