Who is Skinny? Brand Manifesto

WARNING: Occasional swear word will be used, along with side boob or two, you’ve been warned.

Mind you, nothing hardcore will be here, it’s a branding presentation aster all.

Ok, let’s get into this.

It all started with the walk over the bridge

This bridge

I had epiphany on that bridge, about something that has

bugged me for most of my life

Here’s a well known fact: Tall guy’s dress like shit

Just look at this…

I was one of them… (circa 2001, look at those fancy silver jeans, 3 sizes too big)

But why oh why do we do that? Just go to freaking

Zara or H&M and get some slim fit pants, you say

If only it was that easy…

You see, tall guys dress like shit because nobody

gives a shit about us

High street retailers DO NOT make pants longer than size 34”

Aster all, we’re only 5%

If you’re taller than 6’4” (194cm) you’re basically screwed,

you will have to dress like shit, forever ever...

Or go to a tailor…

Or pretend that you’re

always going to a gym…

Is there another way?

Yes there is, glad you asked

Say Hello to…

Lifestyle brand for tall, skinny guys (and girls)

We make (slim fit, extra long) clothing specifically for tall

people, so they don’t need to look like dorks anymore

Our vision

When you’re tall, people will look at you, so

better look good when they do

Our mission

Help (tall, skinny) people be comfortable in their own skin

Or, as a man much wiser that

us, said it a century ago…

Our values

We only make extra long sizes that normal shops don’t stock - 36” and 38” inseam length

(you can still wear our pants if you’re shorter, just roll ‘em or cut ‘em)

Every item has a trademark quirkiness, be it little skinnies

printed inside the bright pockets of the pants or funny

quotes on our sweaters

Premium fabrics from Italian mills & durable stitching. All garments are made in Latvia.

The real world is full of color, so are we, there is enough grey and black out there

already.

Irony is not dead on us

When you’re over 6’4”, you have to have a sense of humor, otherwise you’ll

lead a very lonesome life

Stop trying to blend in, be yourself, accept your height and use it to your advantage

Clothes you wear are part of you, they make you feel more confident, more mysterious,

more sexy, whatever it is, but it is you, supercharged.

Actions have consequences

Think. Don’t buy the cheapest, don’t by the most expensive. Those are lazy choices and

you’re not lazy.

Are not colors

No seasons

No ego

If you like them, that’s cool, but we don’t, sorry

No man-purses, just no

No mega logos

No bling belts

No fluffy scarfs

If you can walk in any chain store and find pants that fit you, we’re probably not for

you, you’re sorted

We do not have ambition to become a high street brand.

We want to service small, but neglected audience in need

There is only one question lest…

Are you Skinny?

Choose. And if it’s not us, that’s ok. We’re not for everyone, just like you.

And remember…