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.” Catherine Shu, TechCrunch Writer Pinterest has grown dramatically in recent years to become the cornerstone of many brands’ digital marketing strategies. Planning, implementing and tracking these strategies can pose quite the challenge. However, this report is designed to remedy that with the evaluation of Pinterest’s top tools, giving marketers an insightful overview of the industry which stretches far beyond Pinterest’s basic web offering. Why read this? Why Pinterest? Why Did We Write This Report? The Metrics Comparison Grid The Tools Which Tool Is Right for You? About Brandwatch Index Book a demo with us brandwatch.com/demo2 G ui de / Pi nt er es t A na ly tic s/ 2 01 4 Pinterest Analytics/2014 http://www.brandwatch.com/demo Pinterest is big business for marketers. Nearly every consumer brand and many B2B companies have realized the vast opportunity that Pinterest
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How to build vibrantCommunities
Peter H. ReiserPrincipal Engineer GSS CTO OfficeChief Architect CE2.0http://blog.sun.com/peterreiser
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Agenda• From Web .1 to Web n+1• So .. what are the BIG paradigm shifts?• Enterprise 2.0 strategy • How to build vibrant communities• Demo
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Old World - Business Process (Web .1)
Tools Process community
• Software to automate business process
• 'Over served'
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Web 1.0 - Have Lunch or 'Be Lunch'
community Technology Processes Hope
Consumer to business
• Standardization of Technology
• 'Under served'• .com bubble
> Scared about dis-intermediation
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Web 2.0 – Exhibitionism & Mashup
Netvibes.com
Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking
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Enterprise 2.0
Source: Berlescon Studie
Enterprise 1.0• Hierarchical structure• Fixed communication• Static knowledge• Isolates islands of
knowledge• Information overflow• Centralized innovation
processes• Monolithic software
products• Quarterly releases
Enterprise 2.0● Project based communities● Architecture of participation● Organic development of
knowledge● Open and connected
knowledge● Personalized knowledge● Innovation through
combination● Services oriented
Architecture● The perpetual beta
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Web n+1 – Participate and Win!
Community Tagging Technology Processes Semantic WebCommunity Equity Open Source
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What is Semantic Web?
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The Semantic Challenge (dog=computer)
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Semantic Web Example: Java
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Enterprise n+1
Source: Ent 2.0 - Berlescon Studie extended by Peter H. Reiser
Enterprise 2.0• Project based communities• Architecture of participation• Organic development of
knowledge• Open and connected
knowledge• Personalized knowledge• Innovation through
combination• Services oriented
Architecture• The perpetual beta
Enterprise n+1● Semantically interlinked
communities● Value driven participation● Semantic network
knowledge● Semantically connected
personal knowledge● Semantic based mashup
of knowledge and business process
● Software as open source service
● Real time services
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So .. what are the BIG paradigm shifts?
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Web 2.0 Paradigm Shifts
• Web centric • Pull and push • Downloads & hits • Read-only
• People centric• Mash-up• Community Equity• Read/Write
Dot Com Web 2.0
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Social Networking
Know-How
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Social Networking
Know-How Know-Who
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Social Networking
Know-How Know-Who knows how
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Why? Enterprise 2.0
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Enterprise 2.0 Strategy
WHO I AM
● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials
People centric/Read Write
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Enterprise 2.0 Strategy
WHO I AM
● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials
WHAT I NEED
● More training● To publish● To collaborate● To find something● A pay raise
People centric/Read Write Mashup Enabled
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Enterprise 2.0 Strategy
WHO I AM
● About Me● Contact information● My Skills● My Contributions● My Social Network● My Credentials
WHAT I NEED
● More training● To publish● To collaborate● To find something● A pay raise
PERSONAL MASHUP
● Personal to me ● Real time● Context aware
People centric/Read Write Mashup Enabled Value Driven
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but still .....
Social Sites
Portal
Wikis
Forums
IntranetHow do I find?
How can I contribute?
What's in it for me?
Blogs
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moving from
Knowledge is Power
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moving from
Knowledge is Powerto
Sharing is Power
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How to build vibrant communities
Architecture MethodologyValue System
Community 1 Community 2 Community n
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Functional Architecture
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Technical Architecture
AttachmentService
TaggingService
OntologyService
BlogService
SearchService
Rating/CommentService
My ShareWidget
My SkillsWidget
My Tags Widget
MySocialNetwork Widget
MyEquityWidget
MyCommunitieswidgets
Community Services
Community Equity System (CES)
Web Services & ATOM & WebDAV
BookmarkService
FeedSyndication
CE RegistryWSYWYG
Service
CommunityEquity
WikiService
My Contributions Widget
Community Security & Entitlement Services (CE IdM)
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Methodology
What Check
✔
✔
✔
✔
✔
✔
✔
Has the Community a Persistent Identity ? (understand cause and value, and feel included (rituals))
Have the responsibilities been agreed to? (common definition of what is necessary to make this a viable community
Are the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge Champion, Peripheral Member ?
Have you defined the Community rhythms? (regular events, virtual and IRL)
Have you defined the community value system ? (Community Equity, business metrics)
What is your publishing policy (don't share without legal approval or share everthing except ...?)
Have you identified the tools you need? (wiki, blogs, attachment,search, social network etc.)
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Community Equity
• How do I gain capital in a virtual world?
• How do I know my value?
• What is in it for me?
• How do I gain social reputation & trust?
• What is the impact on Web next....
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Community EquityCONTRIBUTION
EQUITYAttachments
WikiBlogs
IP
SKILLS EQUITY
EnterpriseUser
Skills RatingTraining
PARTICIPATIONEQUITY
RateComment
Re-useTags
ROLE EQUITY
BusinessProjectsFormalInformal
CQ+PQ+SQ+RQ
PersonalEquity
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Personal Equity my Community Equity Activities Me
ContributioncreatemodifytagParticipationviewratecommentreuse
People
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Information Equity Content Activities People
createmodifydownloadviewratecommenttag
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Are You Ready For Web n+1?1) How do you measure success of your
communities? 2) Can you do instant mashups?3) Are you using widgets?4) How do you manage your communities?5) How do you measure quality of your content?6) How many websites do you have to maintain?7) How easy is it to publish or write to them?8) Is your community happy with this?9) How to you answer the WIIIFM question?10) Do you find what you need?11) How do you collaborate globally?
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Demo • CEC 2007• MyProfile• Tagging• Rating• Myshare• Search• Community Equity
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CEC 2007
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MyProfile
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My Share
• Wiki Model• Collaboration
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Tagging• Easy Tagging of a Wiki page• Tag cloud per page• Tag suggestions
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Rating/Commenting
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SearchLast searches
DocumentCategories
RelatedTags
Knowledgeable people
RelatedCommunities
Relatedemail aliases
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Community Equity
