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Digital Makeover Age 50+ Use Social Networking to Demolish Age Stereotypes Digital Makeover Age 50+

Digital Makeover 50+

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Presentation covers importance of a digital makeover for Boomers and features key components and timeline for doing a digital makeover for job search success and career sustainability.

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Page 1: Digital Makeover 50+

Digital Makeover Age 50+Use Social Networking to

Demolish Age Stereotypes

Digital Makeover Age 50+

Page 2: Digital Makeover 50+

Digital Makeover Age 50+

The bad news

23 consecutive months of job losses

20+% true unemployment in Oregon, 15+% nationally

Unemployment for Boomers longer than for other age groups

Page 3: Digital Makeover 50+

Digital Makeover Age 50+

The good news

Manpower survey on hiring: 6% uptick in Q1 of 2010

Lots of free or low cost tools

Growing job opportunities in mobile and contract work

Demographics: Your age as an advantage

Page 4: Digital Makeover 50+

Digital Makeover Age 50+

What it is: A Working Definition

Using social

networking to

create and

promote your

personal brand

Page 5: Digital Makeover 50+

Digital Makeover Age 50+

Perception vs. Reality

Technophobe?

Technophile?

Page 6: Digital Makeover 50+

Digital Makeover Age 50+

Dumb Posts Create Digital Dirt

Page 7: Digital Makeover 50+

Job Search Performance Dashboard

Age 50+ Digital Makeover

0

10

20

30

40

50

60

70

80

Job Boards = 1% to 4%

Hidden Job Market = 20% to 60%

Page 8: Digital Makeover 50+

Digital Makeover Age 50+

Screen

Interview &

Reference Check

Why it Matters: Job Search, Career Management, Encore Careers

Key Touch PointsDigital Makeover =

+ Professional

Reputation

Hire

Profile

Page 9: Digital Makeover 50+

Digital Makeover Age 50+

45% of employers currently search social media

sites to research job candidates (up from 22%

last year)

Mobile technology and social networking have

shifted the whole job search paradigm

The LinkedIn Profile is the resume of

the future

It’s Important ‘Cause…

Page 10: Digital Makeover 50+

Digital Makeover Age 50+

Your Profile =

Energized

Relationships

Value to Network

Your Focus

Communciate your brand to colleagues, prospective employers, partners and others in your personal/professional network

Cultivate smarts, dynamic interchange, growth and contribution

Connect with an expert, YOU!

Viral distribution

Change how you connect with your network and the world

As an expert, you are driven to: Perform, Partner, Lead

You digitally engage your contacts and professional community

Brand Message Architecture

Page 11: Digital Makeover 50+

Create Your BrandGet Your

Toolkit

Implement

Your Digital

Makeover

Age 50+ Digital Makeover

Aim for results

Page 12: Digital Makeover 50+

Digital Makeover Age 50+

Personal Website

Get high Google Page Rank for your personal brand

Aggregate all your social networking sites

Use real photographer for your photo (no cell phone photos!)

Page 13: Digital Makeover 50+

Digital Makeover Age 50+

LinkedIn

Leading professional social network

You have to be here!

Use real photographer for your photo

Build contacts but don’t invite people you don’t really know

Page 14: Digital Makeover 50+

Digital Makeover Age 50+

LinkedIn Jobs and Twitter

Find jobs in LinkedIn

Twitter – Micro-blog, rapid growth

Both accessible via PC, laptop or SmartPhone

Page 15: Digital Makeover 50+

Digital Makeover Age 50+

Blog

Enhance your visibility with recruiters, hiring managers

Build credibilty in your profession

Regularly update with content

Can auto-tweet your blog posts

Page 16: Digital Makeover 50+

Digital Makeover Age 50+

Cross-Feeding Your Network

Personal Website

Twitter

LinkedIn

Face-to-Face

Blog

You

Page 17: Digital Makeover 50+

Digital Makeover Age 50+

Achieving Critical Mass in Your Social Network

50 to 75 success friends, former colleagues

Page 18: Digital Makeover 50+

Digital Makeover Age 50+

Checking Results

Top of

the fold!

Page 19: Digital Makeover 50+

Digital Makeover Age 50+

Checking Results

Page 20: Digital Makeover 50+

Digital Makeover Age 50+

Here’s your checklist

Get a digital photo headshot from professional photographer

Set up accounts on social networking sites

Set up Google Alerts

Examine your digital reputation in Google and bing

Page 21: Digital Makeover 50+

Digital Makeover Age 50+

Here’s Your Checklist

Buildout and update your profiles on social networking sites

Get your domain name and personal website

Measure your results on Google Analytics

Get a blog or comment on someone else’s blog

Page 22: Digital Makeover 50+

Digital Makeover Age 50+

Months 1-3

Search for and clean-up digital dirt

Secure your personal domain name

Get a personal website

Go with LinkedIn, consider blogging, Twitter and other

social networks

Months 3-6

Build up your profile

Automate content publishing process

Tweak SEO for visibility in Google, etc.

Monitor your progress in Google, Google Alerts

Your Bridge to Success: 6 Month Digital Makeover

Greater Brand Awareness Increased Brand

Integration

Making

Progress

Future

State

Present

State

First 3 Months Second 3 Months

Page 23: Digital Makeover 50+

Digital Makeover Age 50+

Questions/

Comments?

Page 24: Digital Makeover 50+

Digital Makeover Age 50+

BoomerCompass, LLCNew Directions in Career and Talent Management

WEB: www.boomercompass.com

BLOG: www.boomercompass.com/blog

TWITTER: twitter.com/boomercompass