Do Summer Right: Increase ROI, Attract Visitors, & Add Fun!

Do Summer Right: Increase ROI, Attract Visitors, and Add Fun!

Bill CarlsonMay 19, 2015

WELCOME!

• Thank you for joining us today!• If you have issues with your

computer volume at any time during the presentation, you may call into listen:– Select "Use Telephone" after joining

webinar– Call +1 (213) 929-4212– Access Code: 204-687-245

OVERVIEW

• Summer Operations: Goals• Creating a Unique Customer Experience• Risk Mitigation and Head Rush

Technologies

SUMMER OPERATIONS:

GOALS

SUMMER OPERATIONS: GOALS

How do you create new revenue streams in the summer season?• Winter operating

season seems to be getting shorter and more unpredictable• “Almost all the climate models

are unanimous in projecting more year-to-year variability, which hasn’t gone unnoticed by resort operators” – The Colorado Independent

• Summer Operations are the best opportunity to offset the potential winter declines.


How do you set yourself apart from your competitors?• Most mountains have neighbors nearby • What makes your mountain unique?

– Are activities available for a wide range of ages and abilities?

– Do you have a wide range of activities• Not everyone is going to go mountain biking• Not everyone wants to go shopping• Not everyone wants to golf


You want to provide a memorable customer experience to create return clientele– Create exciting opportunities for individuals and

groups, and people of varying ages.– Create an experience that is exciting and has

the potential to build confidence.


Ideally, you need to have options for a wide range of participants.• Just kid oriented activities?– Means mom and dad are on the sideline– May eliminate participants who don’t have kids

• Just adult oriented activities?– Kids are on the sideline– May eliminate participants with kids


Ultimately, you need to maximize your ROI– From a business

perspective, it is about making money off the experience.

– The more exciting the opportunity, the more “value” you can offer.

CREATING A UNIQUE CUSTOMER

EXPERIENCE

CREATING A UNIQUE CUSTOMER EXPERIENCE

• Adventure Tourism is becoming more popular


Head Rush Technologies has a wide range of product to create a complete

adventure.

• An existing tower or platform can be transformed into an Adventure Tower

• Charge per activity or per entry for a period of time – many pricing models for customers


• Use your existing structures to your advantage – add elements without having to build new structures.– Incorporate these products to keep your

park fresh and exciting• Add free fall elements

– Beginner, intermediate, and advanced

• Steep angle zip line• Auto belays for adventure elements as

well as climbing• Climbing elements

– See more in Head Rush white paper: “You have the platform already… now use it to increase thrills and drive more revenue”• www.headrushtech.com/whitepapers


http://www.headrushtech.com/whitepapers


• Have Head Rush Technologies design and build an Adventure Tower


• Only auto belay designed specifically for climbers, but can also function in many other capacities in climbing gyms, ropes courses, zip line tours, and• Descend from platforms, • Introduce participants to free fall

rides • Teach your clients to rappel

• Easy to install, move and maintain• Accommodates the widest range of user

weights making it ideal for use by both children and adults.• Smooth descent with minimal

variation in descent rate of a child or an adult

• Accommodates a wide range of participant weights from 22 – 330 lbs (10 to 150 kg)

• Gives the rider the feeling of a free fall, while comfortably controlling their descent

• High throughput and low operational costs

• Modular and compact, allowing it to be installed in almost any high location.

• 26-75ft (8m-23m) jump heights• Minimal variation in the descent rate of

a child (at 35 lb/16 kg min.) and an adult (at 285 lb/130 kg max).

• Offer with or without RipCord accessory for different levels of thrill

• RipCord accessories allow you to increase the length of free fall


FlightLine• The next level of extreme: 80-100ft (20-30m) jump• The largest and longest free fall sensation of any mechanical descent system.• Fully redundant system designed in compliance with EN341, ASTM F24 Amusement

Ride Standards, and TUV* (Certification pending Beta trial completion).• A game-changing experience with higher throughput compared with competing

bungee-type systems.• Lower maintenance and upkeep than competing systems.• A soft engaging staged universal braking system for a variety of rider weights (75 lbs

to 285 lbs).


• Instantly add a new element – Install on trees, posts, poles

• Climbing system for beginners to advanced

• Use as a stand-alone attraction or as a means to access a platform

• Use in tandem with other products to create a forest of fun– Set a climb up to a platform,

jump from a QUICKjump or zip to another platform!

• Add value to existing elements


• The best brake for your zip line.

• Uses a self-regulating magnetic braking system to brake zip line participants smoothly and comfortably.

• Brakes participants consistently, even at high velocities.

• Results is a better customer experience and higher throughput and profitability for your zip line or canopy tour.


Risk Mitigation and Head Rush

Technologies

Risk Mitigation and Head Rush Technologies

What are the benefits of eddy current braking in these devices?There are many benefits of incorporating eddy current braking into our devices. Our devices are:

• Low maintenance – Because the braking is magnetic, there are not any contacting parts in the braking system. There are no components, such as brake pads, to wear out or fail. As a result, there is less maintenance and a low ownership cost for our devices.

• Self-regulating – Because the braking system is self regulating, our devices can accommodate a wide range of weights. Children and adults alike have a consistent experience.

• Smooth and comfortable – Whether jumping, descending or approaching a platform, the experience is smooth and comfortable

PROFITABILITY

• ROI potential is high for all products– Example - How long does it take to pay off a

QUICKjump at $10 USD per jump?

SAFETY AND PROFITABILITY

• The keys to success:– High throughput– Encouraging repeat and referral business– Offering innovative, versatile elements

• Use compatible accessories to improve functionality and operations

• Add activities that expand your offerings and increase excitement, fun, and thrill

• Leverage existing structures to your advantage

CONCLUSION

• There are great ROI opportunities in expanding Summer operations– Plus, some or most of these activities can be done in the

winter time as well for an additional revenue stream.

• By incorporating Head Rush product you can offer a unique, exciting, thrilling, activities for the widest range of participants

QUESTIONS

Questions? Submit via chat or email:

Bill CarlsonDirector of Channel SalesHead Rush Technologies

[email protected]

Visit us on the web at www.headrushtech.com, and find a distributor at www.headrushtech.com/distributors

Connect on social media @headrushtech, or search “Head Rush Technologies”

Devices & Hardware

Do Summer Right: Increase ROI, Attract Visitors, & Add Fun!