1. Transforming digital memories back into the real world Jrgen Motz Innovations Mail

2. Post a tradition that has come a long way 2

3. Postal services have always been the carrier ofsocial memories 3

4. Communication behavior has changedsignificantly in previous years 4

5. Facebook is the biggest digital archive of social memories Mai 2012Users Worldwide Mobile User 900mio 450mio Germany Daily User 22mio 50%Usage Shared contents Shared contents per user 50bn /month* 90/month* Shares pictures Friends per user 7.5bn /month 245*estimated 5

6. Virtually stored memories often get lost in thedepth of digital space 6

7. Idea: Transforming digital memories back intothe real world 7

8. Creating your Social Memories in just 3 steps1 Choose Timeframe 2 Gathering Memories 3 Browse Book 1 32 8

9. The BookFormat and delivery Hardcover, 28 pages 20cm x 20cm 170g high-gloss paper Worldwide ShippingColor PatternsLanguages 9

10. The Content new and interesting facts about Facebook activities photo galleries with comments 10

11. Further productsFacebook photo albumSharing selected pages from the book asFacebook photo albumPDFThe whole book as PDF versionGift vouchersSocial Memories as a special gift for friends. 11

12. Reactions after launching 12

13. Award winning concept 13

14. Marketing Viral Effects 1 Product clip 2 Freemium model 3 Social features 4 Additional value added services 14

15. Marketing Whitelabel Solution 15

16. Marketing Special Edition (X Factor) 16

17. Marketing Special Edition (X Factor) 17

18. Vision the Social Memories hubSocial NetworksOnline photo albumsPhysical contentOther sources ? ? 18

19. Thank you for your attentionCheck it out!www.socialmemories.com