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There is SO MUCH in Majestic SEO that it is pretty hard even for an experienced SEO to take it all in and get to grips with it. So this presentation is essential training for anyone looking to connect the dots with Majestic SEO's vast toolset and create a workflow for prospecting, auditing, troubleshooting, developing and lastly monitoring link profiles.
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Who would YOU Trust?Mastering Majestic
@Dixon_Jones@MajesticSEO
Thanks to our Partners
• AnalyticsSEO• BrightEdge• Covario• Linkdex• Market Samurai• SEOLytics• 123Analyzer.jp• Wordtracker
• Raven Tools• SEOClarity• RioSEO• CognitiveSEO
• And others that we can’t mention but love
We’ll Master
• What Flow Metrics REALLY tell us• What’s new• An advanced work flow for using Majestic– A BIG Announcement
• Advanced tips and tricks Q&A
This presentation is NOT about Privacy
PRISM reopened a shallow wound for Marketers
EU & Cookie LawISPs & GCHQGoogle & NSAFacebook & the CIAChinese HackersBanks and SavingsEveryone & Prism
The Problem
The Problem
The Problem
Advertisers are being asked to trust the network Does that make us smile or Scream?
And it is not just Networks you need to trustIt is also people
And it is not just People you need to trustIt is also Technologies
Trust is not always clear
Can we SCALE Measuring Trust?
The User
The Influence
The Context
What’s in a Link?
What’s in a Link?
Explaining Flow Metrics
Explaining Flow Metrics
TrustFlow
71
TrustFlow
74
Add another layer of Trust
Trust Flow 23Trust Flow 31Trust Flow 34
The Difference Between Trust Flow and Citation Flow
Compare Digital Assets
People / Apps / Pages All = URLs
NEW STUFF!
New: Big Crawl Improvements
• Now MUCH bigger• Fixed Trailing Slash issue• Better http/https logic• More intelligent Crawl
New: Big Crawl Improvements
New: wildcards
New: Wildcards
New: On the Subject of Twitter• Some sites like Twitter are just TOO LARGE to
get within your account. • But we did some research for a Forbes article:
http://blog.majesticseo.com/forbes
A slide summarizing Work Flow• Start with Browser Plugin• Pitch:
• History Checker• Summary Page (scroll down)• Set up Tracking Reports!
• Audit: • Page Tab + Screaming Frog• Anchor Text • Link Profile Chart• Clique Hunter• Bucket lists• Third party Excel Plugins
• Penguin Filtering• Uploading other data• Advanced filtering• Reverse Clique hunter for
disavow candidates• Third Party Tools
• Link Prospecting• Search Explorer!
• Ongoing maintenance• New and Lost Backlinks• Tracking Reports
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link Prospecting
Review & Reporting
A Workflow for using Majestic SEO to the max
• Chrome and Firefox Plugin
* Spotting Opportunity
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link Prospecting
Review & Reporting
A Workflow for using Majestic SEO to the max
Backlink History Checker
The Pitch PhaseOr looking at a new market
A Workflow for using Majestic SEO to the max
Summary Info has more then what’s above the fold!
The Pitch PhaseOr looking at a new market
A Workflow for using Majestic SEO to the max
Set up Tracking Reports right out of the gate
The Pitch PhaseOr looking at a new market
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link Prospecting
Review & Reporting
A Workflow for using Majestic SEO to the max
Page Tab has more than a list of URLs on the site
The Audit Phase
Page Tab:Crawl dataAuthority Pages
A Workflow for using Majestic SEO to the max
Anchor Text: Spot those negative keyword links
The Audit Phase
Anchor Text:Find anomaliesInstant Drill down
A Workflow for using Majestic SEO to the max
Link Profile Chart
The Audit Phase
A Workflow for using Majestic SEO to the max
Clique Hunter
A Workflow for using Majestic SEO to the max
Bucket Lists
A Workflow for using Majestic SEO to the max
Third Party Excel Plugins
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link Prospecting
Review & Reporting
A Workflow for using Majestic SEO to the max
Penguin: URL Submitter
Penguin Investigations
A Workflow for using Majestic SEO to the max
Advanced Report Filtering
A Workflow for using Majestic SEO to the max
Reverse Clique Hunter
A Workflow for using Majestic SEO to the max
Third Party Penguin Plugins
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link Prospecting
Review & Reporting
A Workflow for using Majestic SEO to the max
Prospecting Phase
NEW – BIG – ANNOUNCEMENT!
A Workflow for using Majestic SEO to the max
Prospecting Phase
SEARCH EXPLORER IS IN ALPHA
USE MAJESTIC TO SEARCH KEYWORDS AND SEE MOST INFLUENTIAL URLS!
A Workflow for using Majestic SEO to the max
Why Use Majestic Search Explorer?
• Contextualized Trust Flow• More than 1000 results• Available via API• No Personalization• Predict Trending Sites• Instant data
An Overused Graphic
Prospecting
Pitch Phase
Audit Phase
Penguin Phase
Link Prospecting
Review & Reporting
A Workflow for using Majestic SEO to the max
New & Lost Links
Ongoing Maintenance
A Workflow for using Majestic SEO to the max
Tracking Reports & Folders
Ongoing Maintenance
What’s in a Link?
Who would YOU Trust?Mastering Majestic
@Dixon_Jones@MajesticSEO
