Embed Size (px)
Citation preview
© 2009 WorldatWork. All rights reserved.
WorldatWork Local Network Marketing 2011
Kalisa Turanchik, Sr. Marketing Mgr.James Feely, Product Mgr.WorldatWorkOctober 7, 2010
© 2009 WorldatWork. All rights reserved.
2011 Communications“Regardless of the changes in technology, the market for well-crafted messages will always have an audience.”
Steve Burnett, The Burnett Group
WorldatWork Core Communications
3
• WorldatWork Communication Calendar
WorldatWork Core Communications
4
• WorldatWork.org
WorldatWork Core Communications
5
• WorldatWork.org
WorldatWork Core Communications
6
• Postcards Mailings & Registration pages
WorldatWork Core Communications
• Postcards Mailings & Registration pages
7
© 2009 WorldatWork. All rights reserved.
Thank You!
&Questions Answers
2011 CommunicationsQ: What is the most frightening thing you’ve ever encountered?
A: A blank sheet of paper
Ernest Hemingway, famous writer
WorldatWork Partner Kit
• Purpose• Allow Local Network Associations to present a
consistent marketing message to membership• Features
• Pre-written marketing copy for use on Association Web site, email communications, newsletters, mailings
• Benefits• Easy to implement• No blank page fears!
10
WorldatWork Partner Kit
11
2011 Communications“The key is in not spending time, but in investing it.”
Steven Covey, Author
WorldatWork Marketing Checklist
• Purpose• Allow Local Network Associations to more easily plan
annual marketing activities• Features
• Marketing, Advertising and Communication tasks• Benefits
• Easy to assign work to board/volunteers• Easy to track progress• Serves as a reminder/offers suggestions
13
WorldatWork Marketing Checklist
14
© 2009 WorldatWork. All rights reserved.
Thank You!
&Questions Answers
Co-Branding with WorldatWork
Leverage the Power of Partnership
Co-Branding with WorldatWork
17
• Leverage the WorldatWork brand• Use the 2011 Partner kit• Ask for a Web site audit or content review
• Leverage the communications coming from WorldatWork.
• Time your communications to piggyback.• Attend the WorldatWork Local Network
connection calls.
Membership Communication
Membership Communications
19
• Communicate your educational offerings frequently throughout the year.
• Use a personal touch. Personalize the member experience with calls from volunteers and face-to-face interaction.
• Create member ambassadors to deliver new member packets, mentor new members or simply be a smiling face at meetings.
• Offer packages: create your own or use the WorldatWork dual member offer.
Web site Communications
“The average person may need to see an offer up to nine times before acting on it.”
Direct Marketing Association, August 2008
Web site Communications
21
• Always post your educational offerings & meetings prominently on your home page and throughout the site.
• Position important content in upper left quadrant of screen, and leverage the right hand side of the screen for short, snappy content or banners.
• Again, use your partner kit. It contains sample e-mail letters, e-newsletter copy, web page copy to keep your communications fresh.
Social Networking“New marketing is about the relationships, not the medium.”
Ben Grossman, founder of BiGMarK
Social Networking
23
• WorldatWork Online Community is exponentially expanding since launch with over 13,000 members and offers a group feature.
• Facebook is becoming more popular for businesses as more “group” pages get created.
• LinkedIn is the business networking site and most of your members are probably already on it.
Social Networking
24
• Association Tips• Use social media icons on your Web site• Use a tool such as HootSuite to manage your
Association presence online• Find a champion in your association who is
interested in being your social media leader• Social Networking sites are growing, so
encourage your members to join, post updates, host discussions, and help each other solve business challenges.
Social Networking
25
• Twitter is easy to use and a great way to send out up-to-the-second updates or “mini-blogs”
• Create a profile and get all your members to be followers.
• Serve up content, not just advertising.• News and information is hot.• User age group is 45-60.• Always have a link to bring them back to your
Web site.
Contact Us
Global Headquarters14040 N. Northsight Blvd.Scottsdale, AZ 85260 USA
TelephoneScottsdale: 480/304-6791 or 877/951-9191 x6791
Web Sitewww.worldatwork.org
26
© 2009 WorldatWork. All rights reserved.
Thank You!
&Questions Answers
Thank You!
