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1 日日日日日日日日日日日日 日日日日日日日日日日日 日日日日日日日日日日日日日 日日日 日日日日日 2012 日 6 日 29 日 [email protected] 日日日日日日日日日日日 BY IMJ 日日日日 1

日本 ベンチャーにとって の シリコンバレーにおける チャレンジと成功 への ヒント

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ブレークスルーキャンプ by IMJ セミナー. 日本 ベンチャーにとって の シリコンバレーにおける チャレンジと成功 への ヒント. アニス・ウッザマン. [email protected]. 2012 年 6 月 29 日. 1. Agenda . 日本人ベンチャーの シリコンバレーにおけるチャレンジ. How to get started Products Development Team Building Fund Raising Local Promotion & Marketing Exit Strategy Development. - PowerPoint PPT Presentation

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How to do business in Silicon Valley

1

[email protected] by IMJ 1Agenda How to get startedProducts DevelopmentTeam BuildingFund RaisingLocal Promotion & MarketingExit Strategy Development2

1. How to get started2. Products Development3. Team Building4. Fund Raising5. Local Promotion & Marketing6. Exit Strategy DevelopmentMA

2Challenge 1. How to get started334 , HR

Challenge: How to get started

, HR

4

5Silicon Valley 3

56

Demo Day

6SNS7

CEOSNSSNSSNS

FacebookLinked inLinkedIn

78

wsgr.com paychex.comBizreef.comSquadHelp.com Crowdflower.comElance.com

8

Alex Strygin

9

9Brandon Hill/btrax

10

10Challenge 2. Products Development1111

Challenge: Product12Problem, not solution* 12

problem, not solution.

Dave Mcclure500 Startups / Founding Partner & Sith Lord1313

Challenge: Product14

1415CustomerDiscoveryCustomerValidationCustomerCreationCustomerBuilding15IDEACODEDATALEARNBUILDMEASUREPivot16Build-Measure-Learn Feedback LoopBuild-Measure-Learn Feedback Loop(Idea)(Build)(Data)(Measure)(Learn)Build-Measure-Learn Feedback LoopLearnPivot16Ex) Instagram ~~

IDEACODEDATALEARNBUILDMEASURE17InstagramInsagramBuild17Ex) Instagram ~~IDEACODEDATALEARNBUILDMEASURE

18Measure18Ex) Instagram ~~PivotIDEACODEDATALEARNBUILDMEASURE

19PivotFacebook

FacebookUSD1Bilion19

Challenge: Product202021

21

22

22

23

23

24

24

25

25

26

2627

2728

BlueStacks / Windows

BlueStacksPCPCwindows7

WindowsWindows PCAndroidWindows 7Mac2829

2930

3031

Line

3132

Challenge: Product32Challenge 3. Team Building333334

8001,200 CTO200300 +

8001,200

65020030034

Challenge: Team35 VCs 35

36

Facebook

Google

FacebookFacebookCEO()COO()Facebook

Google&2008FacebookCOOFacebook

Facebook 3637

Y-combinator

37

Challenge: Team383839CEO ()

39

Challenge: Team404041Timothy Ferriss/ Evernote

Rajeev Motwani / Google

Rajeev Motwani2009

GoogleLarry PageSergey Brin

RajeevPayPalGoogle

http://jp.techcrunch.com/archives/20090605rajeev-motwani-early-google-advisor-and-silicon-valley-luminary-has-passed-away/

41

Challenge: Team42: monster.com etc.(3) : LinkedIn etc. : monster.com etc.: Linkedin etc.

4243

4344

44SNSLinkedInSNS45

SNS

SNS

SNSSNSSNS

Linkedin

SOCIAL RECRUITING IN THE USA http://www.bullhornreach.com/cmsites/default/files/BullhornReachRankingsReport%20Final_0.pdf

45

Challenge: Team46* 4647

47

Challenge: Team ~Registration~484849VC (ex. Apple)VC (ex. Apple)

VC

49

Challenge: Team ~Visa~50 H-1B () E-2 () H-1BE-25051 / B-1 / 2()B-1B-2H-1B ()6E-2 ()51%51%L-1()1. B-1/2/B-1B-2 2.H-1/63.E-1/51%504.L-1/

E-2B-1E-2H-1B

E-250B-1H-1B

51Challenge 4. Fund Raising52

Challenge: Fund Raising 53

5354

5455

5556

Yuri MilnerRon Conway

Ron con way30500

RonAndreessen HorowitzBen HorowitzRonRon24

Angel

Facebook5000Conwayconway301SiliconValley

Yuri MilinerDigital skyTechnology Facebook$200 million$125 millionTwitter$400 million,Spotify$180 million ,Zynga$180 million ,Groupon$135 million

MBA1992Wharton Business School

100bilion

techcrunchIt hasnt been all roses and champagne for Milner. He was an executive at Bank Menatep, the company that had an indirect controlling interest in Yukos Oil Company and was involved in the $4.8 billion diversion of International Monetary Fund funds. That entity was accused of having ties to organized crime, and some of Milners colleagues are still in prison (there have never been any accusations against Milner at all). His time at Bank Menatap is not mentioned on his DST bio.

5657

/ Linked In / Digg

5758 Demo Day

58

59

Ron con wayYuri miliner1,2002005380ex) Drop BoxBump

Y Combinator60

2005Ron con wayYuri milinerDemoDay2005380ex)Drop BoxBump

105YCYCHarjPaul GrahamPGHarj5105

YC6061

()

()

6162M&A

(strategic funding)

M&A

ebookhttp://techcrunch.com/2012/04/30/microsoft-barnes-noble-partner-up-to-do-battle-with-amazon-and-apple-in-e-books/http://techcrunch.com/2008/04/29/record-labels-strategically-invest-28m-in-mog/62

Challenge: Fund Raising 63

63646465AB

AB

65

Challenge: Fund Raising 66

66

CEO 90%#1 5%#2 5%

15% 5-15% 20-40% 1% 65%67A2040652/367

Challenge: Fund Raising 6868Challenge 5. Local Promotion & Marketing69

Challenge: Marketing707071SEOPR

PR7172

Like7273PR

Challenge: MarketingPR

7374

PRPR

PR

PR2,000/

74

Challenge: Marketing75

75

Foursquare Grupon76foursquareGroupon

GrouponGroupon

76

Foursquare American Express77

77Challenge 6. Exit Strategy Development78

78

Challenge: EXIT Strategy Development 79M&A

M&A

79

M&AM&A

80M&ASilicon ValleyUSAAnalysis Performed by Fenox Venture Capital,Source: TechCrunch, San Francisco, September 2011M&A81M&AM&A

81

M&AIPOIPOM&A

Google, apple, ebayfacebook

82

Challenge: EXIT Strategy Development M&A83 M&A M&A

83

M&AM&A84key

MiloeeEbay

emiloebayCTOebayemilomilo$75M

M&A84Where there is a challengeThere is innovation85

85

8686