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▪ Brasil 2010
▪ ▪
DotLib
Primal Pictures
Brasil 2010 ▪2
A World First
Complete 3-D Anatomy
Online
Brasil 2010 ▪3
World’s First and Only Complete & Accurate 3-D Anatomy Presentation 15 years in development Rebuilt from scan data generated by
Primal, augmented by the Visible Human…and completed by hand segmentation of anatomical structures
Honored with record six BMA awards with additional prizes from the USA and Europe
Numerous grants for innovation British Medical Association PrizesVesalius Award for Medical Illustration,USA European Multimedia Awards
Brasil 2010 ▪4
Simulated Cadavers Based on Real Data
MRI scan data from live humans & cadavers
6,500 anatomical structures
A computerized 3D reconstruction – not a drawing
100,000 individual frames for interactivity: rotation, layering, and labeling
Updates and new modules
Brasil 2010 ▪5
One Product for Both Students & Clinicians
Full body views and 9 regions in detail (hand, knee, etc.)
Clinician modules Select structure to display text
– Written by PhD anatomy professors– Evidence-based
MRI correlates to structures Pathology slides Functional & treatment videos Test bank questions
Brasil 2010 ▪6
Critical Tool for Teaching Anatomy Across the Health Sciences Curriculum Cadaver alternative* Remote access: students learn anywhere,
anytime No limit on copyright for educational purposes
– Export images and videos to enhance lectures and syllabi
High level of accuracy and detail good enough for medical students and physicians
Online Study Guide: digests content into a course aimed at allied health and nursing
Question banks for self-testing
*For example in the US 90% of allied health programs do not have access to cadavers – yet, anatomy and bio-mechanics form a core part of curriculum. Estimate for cost of cadaver program run to $1 million!
Brasil 2010 ▪7
Complements a Wide Range of Health Science Courses
Interactive functional anatomy and muscle testing videos – Used in physiotherapy and sports
sciences– IFA available in French and German too!
MRI correlations– Medicine, physiotherapy, and others
Clinical correlates (sports injury assessment videos, pathology photos, etc)– Medicine, sports sciences, and others
Anatomy Trains for massage therapy Chiropractic Spine: treatment techniques
for chiropractic and osteopathic medicine
Brasil 2010 ▪8
Surveys Show: Primal Pictures is an Effective Study AidSurvey of 500 UK Medical Students 80% of students used Primal at least
five times per week The most common use was as a
revision aid: 65% used the tests 72% found it gave them new insights
into anatomy, and helped their understanding
92% found the software easy to use and had no problems running it
Brasil 2010 ▪9
Used in the Hospital: Clinicians, Clinicians-in-Training, and Patients
Post-graduate training where advanced knowledge of anatomy is key– Orthopaedics, radiology, obstetrics
& gynaecology, surgery, etc. Professional recertification Better than a 2D atlas to prepare for
surgeries and other procedures – promotes patient safety
More effective patient education Modules dedicated to hip arthroplasty,
spinal procedures, and knee surgery
Brasil 2010 ▪10
Primal Pictures:Long Time Coming Company was established in 1991 The Primal Product was completed in
2003 Now used in more than 20 countries
around the world As of 2004, 500,000 students used
Primal software to study anatomy
Brasil 2010 ▪11
What Professors Say…“I do not know of another product that offers
this level of detail or interactivity…This is, by far, the best way to deliver
such an extensive compilation of material…
No other format could combine the scans, videos, and models and allow the user so much flexibility.”
Dr Darla R. Smith, University of Texas El Paso College of Nursing & Health Sciences
“Wonderful!! What an exciting way of making anatomy and biomechanics accessible…”
Frank Vossen, Physiotherapy teacher at the Provinciale Hogeschool Limburg, Hasselt, Belgium
Brasil 2010 ▪12
What Clinicians Say…“I Used to joke that a medical lecture was not complete
without a Netter picture, now every lecture needs a Primal Picture”
Bret M. Ribotsky, DPM, FACFAOM, FACFAS Past President, American College of Foot and Ankle Orthopedics & Medicine
“…The contents are of high quality and I liked the movie display regarding the pre-op planning etc. very much”
Mr. S.S Mohanty, MBBS(Hons), MS(Orth), FRCS(Ed), King Edward VII Memorial Hospital, Bombay, India
“The fact that you can quickly and easily demonstrate the anatomy of pathology to a patient obviously improves their understanding but also in my experience improves their compliance with treatment.”
Julian L. Livingston Consultant Podiatrist, Barnet Primary Care Trust, Department of Orthopaedics
Brasil 2010 ▪13
Brasil 2010 ▪14
content tools services+ +content tools services
Thank you!