© EPS Comms Limited. Question: How did Barack Obama become the most powerful man in the world? Did he pass lots of legislation? No he did not! Did he

© EPS Comms Limited

Question: How did Barack Obama become the most powerful man in the world?

Did he pass lots of legislation? No he did not!

Did he solve many US problems?No he did not!

Did he solve any world problems?No he did not!


Answer: He convinced millions of Americans that he had the ability to make it happenthat he had the vision to make it happenandthat he had the will to make it happen.

Remember his 2 election themesYes we canandThe time for change is now


Question: How did he persuade his fellow Americans to vote for him?

Answer: He used good old-fashioned oratory.He used the power of his voiceHe used the power of his body languageAnd above allHe used the power of rhetoric


Question: Does this just apply to Obama?

Answer: NoIt applies to all political leadersIt applies to all business leadersandIt applies to all managers


Question: What are these key persuasive techniques again?

Answer: The basic techniques of oratory, which are

How to master the power of your voiceHow to master your body languageAnd How to master the power of rhetoric


Question: What do we recognise in people who are skilled in these techniques?

Answer: We have positive feelings about themWe say they are charismaticWe say they are good leadership materialWe say they have development potential


Question: Where is all this leading? What is the problem?

Answer: Most people, especially when they present, are nervous. That results in poor techniques.

We hear it in their voice: weak, droningWe see it in their body language: awkward, stiffand We notice it in their rhetoric: weak, no impact


Question: Why does it matter especially for Managers?

Answer: Managers need strong persuasive and motivational techniques

To persuade and motivate managers and peers To persuade and motivate customers To persuade and motivate associates in other businessesAnd like Obama

That they have the ability to make it happenThat they have the vision to make it happenandThat they have the will to make it happen


Question: Where are these persuasive techniques most important?

Answer: In every significant communication, including:

Internal PresentationsTeam Meetings or One-to-OneExternal Events


Question: Just now you talked about techniques. Surely they are things we are born with?

Answer: No! They are techniques. AndTechniques must be learned Techniques must be practicedTechniques must be applied


Question: So who can teach us the techniques?

Answer: Actors are masters of Voice and Body Language andRhetoricians are masters of Rhetoric


Question: So are the ideal trainers just a mix of Actors and Rhetoricians?

Answer: Yes and No! Actors tend to be unstructured while Rhetoricians tend to be too un-feeling.

Like oil and water, they don’t mix well!You need Actors who can teach and Rhetoricians with outstanding people skills.


Question: Where can you find this ideal mix?

Answer:Our actors are all professionally trained, and often they are teachers in drama schoolsandWe have experts in content who train Rhetoric, Presentation Structure, and Scripting in an engaging and interesting way


Question: Don’t other training companies offer the same?

Answer: No! We have studied the UK market. We are unique!Other companies train in acting techniques or they teach you about content

No other training companies in UK can integrate, coach and deliver the acting techniques and content techniques.


Question: How does do it?

Answer: See the next slide …



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© EPS Comms Limited. Question: How did Barack Obama become the most powerful man in the world? Did he pass lots of legislation? No he did not! Did he