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Marketing Trends that “Premium- ize ” Your Brand. [ Hot Stuff ]. Demographics and preferences always changing Key to a successful brand: keeping up with the changes Written in 2006 Many of the same concepts still apply . Keeping Current. Mobile marketing Go online Blogging - PowerPoint PPT Presentation

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Hot Stuff

[Hot Stuff]Marketing Trends that Premium-ize Your Brand1Keeping CurrentDemographics and preferences always changingKey to a successful brand: keeping up with the changesWritten in 2006 Many of the same concepts still apply 2Key StepsMobile marketingGo onlineBloggingUse social networksCourt the Boom Advertise in unusual places

3Mobile marketing89 % of brands were predicted touse mobile marketing by 20082011: $3.3B spent on mobile marketing$2.5B to GoogleTechnology advancesMobile phones become more integratedConsumers reliance increasesMore options for mobile marketingOpt-in texting, mobile friendly web-page, aps, social media

4Mobile marketing


Think globally, act locally Increase advertising efficiencyReach specific nichesand locationsGoogle AdwordsOnline video ads

6BloggingOn its way out?New companies headstraight to SMNs

Depends on businessThought leaders need >140 charactersVideo blogs

Source: Inc. Magazine7SOCIAL NETWORKING

Create interest

Give personality to brandPersonally connect with consumersFresh updatesUser generated contentInteractiveDiscover needs


Make up one-thirdof US population$2 trillion annuallyMore open tonew experiencesSegment by lifestyle, not ageExpect perfect serviceMore responsive to direct mail

9UNUSUAL ADVERTISEMENT LOCATION Shift in ad spending toward non-traditionalDesensitized to traditional ads Target areas of high engagement Make ad dollars more effectiveGood way for businesses to reach targetsAirport outletsUrinalsCars Sheep?


11MAKING A LASTING IMPACTAppeal to many cultures Beware of multiple meanings Tap into experiential nature of brand and product Environment consistent with the brand Loyal customer evangelists Hiring WOM marketing companies Testimonials 12Referenceshttp://www.entrepreneur.com/article/159814-3http://www.huffingtonpost.com/marni-salup/social-media-marketing_b_1429575.htmlhttp://www.business2community.com/marketing/top-10-marketing-trends-of-2012-0119031http://www.marketresearch.com/Marketing-Market-Research-c70/Demographics-c81/Baby-Boomers-c945/http://www.inc.com/magazine/201204/issie-lapowsky/is-blogging-dead.htmlhttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats