[HOT STUFF]

Marketing Trends that “Premium-ize” Your Brand

KEEPING CURRENT Demographics and preferences always

changing Key to a successful brand: keeping up

with the changes Written in 2006

Many of the same concepts still apply

KEY STEPS Mobile marketing Go online Blogging Use social networks “Court” the Boom Advertise in unusual

places

MOBILE MARKETING 89 % of brands were predicted to

use mobile marketing by 2008 2011: $3.3B spent on mobile marketing

$2.5B to Google

Technology advances Mobile phones become more integrated

Consumer’s reliance increases More options for mobile marketing

Opt-in texting, mobile friendly web-page, aps, social media

MOBILE MARKETING

GOING ONLINE

“Think globally, act locally” Increase advertising efficiency

Reach specific nichesand locations

Google Adwords Online video ads

BLOGGING

On it’s way out? New companies head

straight to SMNs

Depends on business “Thought leaders need

>140 characters” Video blogs

Source: Inc. Magazine

SOCIAL NETWORKING

Create interest Give personality to

brand Personally connect with

consumers Fresh updates User generated content

Interactive Discover needs

COURTING THE BOOM Make up one-third

of US population $2 trillion annually

More open tonew experiences Segment by

lifestyle, not age Expect perfect service More responsive to direct mail

UNUSUAL ADVERTISEMENT LOCATION Shift in ad spending toward non-traditional

Desensitized to traditional ads Target areas of high engagement Make ad dollars more effective

Good way for businesses to reach targets Airport outlets Urinals Cars Sheep?

UNUSUAL ADVERTISEMENT LOCATION

MAKING A LASTING IMPACT Appeal to many cultures

Beware of multiple meanings Tap into experiential nature of brand

and product Environment consistent with the brand

Loyal customer evangelists Hiring WOM marketing companies Testimonials

REFERENCES http://www.entrepreneur.com/article/159814-3 http://www.huffingtonpost.com/marni-salup/social-media-

marketing_b_1429575.html http://www.business2community.com/marketing/top-10-m

arketing-trends-of-2012-0119031

http://www.marketresearch.com/Marketing-Market-Research-c70/Demographics-c81/Baby-Boomers-c945/

http://www.inc.com/magazine/201204/issie-lapowsky/is-blogging-dead.html

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats