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“ It’s Despicable to pay too much”. CAMPAIGN OVERVIEW. Progressive Insurance has partnered with Despicable Me 2 to promote their new ‘Name Your Price’ tool during the time of the film’s release. - PowerPoint PPT Presentation
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“It’s Despicable to pay too much”
CAMPAIGN OVERVIEW• Progressive Insurance has partnered with Despicable Me 2 to promote
their new ‘Name Your Price’ tool during the time of the film’s release.
• Progressive customers who regularly go to the website might watch the footage and may be more likely to see the film.
• DM2 fans want to watch unseen footage – go to Progressive’s website and may be more likely to switch their insurance.
• Although car insurance and animated films don’t have much in common, Flo and Minions do.
• Both identities are fun, energetic and a little over the top.
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WHY IT WORKS
DOWNLOADABLE CONTENT & ONLINE ENGAGEMENT
Ringtones & Wallpaper
• Flo-Minion-Nation Game
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PRESS RELEASEJune 5th, 2013
"This partnership works for us from a business and branding perspective…..Flo and the Minions are such a natural fit, both bringing a fun and refreshing sense of humor together. With
Despicable Me 2 being one of the most anticipated films of the summer, it's a great way to continue to keep the Superstore
campaign culturally relevant and fresh.”– Jeff Charney, chief marketing officer at Progressive
Press Release
