04- Facility Location

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    Facility LocationFacility Location

    MODULEMODULE--44MODULEMODULE--44

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    SmileSmile -- It's theIt's the

    second bestsecond bestthing you can dothing you can do

    with your lips.with your lips.

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    OverviewOverviewOverviewOverview

    Facility PlanningFacility Planning

    LongLong--Range Capacity PlanningRange Capacity Planning

    Facility LocationFacility Location

    WrapWrap--Up: What WorldUp: What World--ClassClass

    Companies DoCompanies Do

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    Facility PlanningFacility PlanningFacility PlanningFacility Planning

    HOW MUCH long range capacity isHOW MUCH long range capacity isneeded?needed?

    WHEN additional capacity isWHEN additional capacity is

    needed?needed?

    WHERE the production facilitiesWHERE the production facilities

    should be located?should be located? WHAT the layout and characteristicsWHAT the layout and characteristics

    of the facilities should be?of the facilities should be?

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    Facility PlanningFacility PlanningFacility PlanningFacility PlanningThe capital investment in land, buildings,The capital investment in land, buildings,technology, and machinery is enormous.technology, and machinery is enormous.

    A firm must live with its facility planningA firm must live with its facility planning

    decisions for a long time, and these decisionsdecisions for a long time, and these decisionsaffect:affect:

    Operating efficiencyOperating efficiency

    Economy of scaleEconomy of scale

    Ease of schedulingEase of scheduling

    Maintenance costsMaintenance costs

    Profitability! Profitability!

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    A Sequence of Facility Location DecisionsA Sequence of Facility Location DecisionsA Sequence of Facility Location DecisionsA Sequence of Facility Location Decisions

    National DecisionNational Decision

    Regional DecisionRegional Decision

    Community DecisionCommunity Decision

    Site DecisionSite Decision

    Political, social, economic stability;

    Currency exchange rates; . . . . .

    Climate; Customer concentrations;Degree of unionization; . . . . .

    Transportation system availability;

    Preference of management; . . . . .

    Site size/cost; Environmental impact;

    Zoning restrictions; . . . . .

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    Importance of Planning theImportance of Planning the

    Location of New FacilityLocation of New Facility

    Importance of Planning theImportance of Planning the

    Location of New FacilityLocation of New Facility

    Repercussions of Setting up a FacilityRepercussions of Setting up a Facilitywithout Planning :without Planning :

    Sell off the facility to other companies :Sell off the facility to other companies :

    Finding buyer is difficult,Finding buyer is difficult, Price received is much less than thePrice received is much less than the

    investmentinvestment

    Relocate facility to a new location :Relocate facility to a new location : Only machine/Only machine/ eqpteqpt. can be relocated, not HR,. can be relocated, notHR,

    Investment in land / building blocked for longInvestment in land / building blocked for long

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    Importance of Planning theImportance of Planning the

    Location of New Facility (contd.)Location of New Facility (contd.)

    Importance of Planning theImportance of Planning the

    Location of New Facility (contd.)Location of New Facility (contd.)

    Repercussions of Setting up a FacilityRepercussions of Setting up a Facilitywithout Planning (without Planning (contdcontd) :) :

    Continue operations at existing location :Continue operations at existing location :

    Inherent problems lead to low profit / lessInherent problems lead to low profit / lessmarket share,market share,

    Competitors plant at better location haveCompetitors plant at better location have

    advantages,advantages,

    In the long run, company will have to planIn the long run, company will have to plan

    another facility at the right location to beatanother facility at the right location to beat

    competition ,competition ,

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    Importance of Planning theImportance of Planning the

    Location of New Facility (contd.)Location of New Facility (contd.)

    Importance of Planning theImportance of Planning the

    Location of New Facility (contd.)Location of New Facility (contd.)

    Repercussions of Setting up a FacilityRepercussions of Setting up a Facility

    without Planning (without Planning (contdcontd) :) :

    Close down the operations completelyClose down the operations completely

    and liquidate the assets :and liquidate the assets :

    Liquidation of assets is painful,Liquidation of assets is painful,

    Finding buyers / negotiations is tedious /Finding buyers / negotiations is tedious /

    time consuming,time consuming,

    Price received much less than investmentPrice received much less than investment

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    Facility Location DecisionFacility Location Decision --

    CharacteristicsCharacteristics

    Facility Location DecisionFacility Location Decision --

    CharacteristicsCharacteristics

    1. Long-term non-programmed decision,

    2. Taken by the top management,

    3. Involves heavy commitment of resources for a

    very long time,

    4. These are irreversible decisions. Other

    repercussions have been discussed before.

    5. Such decisions can be for new business or for oldbusiness,

    6. Ideal facility location is not the guarantee of

    success but it reduces uncertainty,

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    Facility Location DecisionFacility Location DecisionCharacteristics (contd.)Characteristics (contd.)Facility Location DecisionFacility Location DecisionCharacteristics (contd.)Characteristics (contd.)

    7. Location determines the capital cost and operating

    cost,

    8. Location decisions are dynamic in nature and may

    have to be taken a number of times,

    9. A good location decision affects other decisions

    such as :

    Type of production system,

    Plant layout,

    Distribution of products / services

    Purchasing of raw material

    Marketing decisions, etc

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    Factors AffectingFactors Affecting thethe Location DecisionLocation DecisionFactors AffectingFactors Affecting thethe Location DecisionLocation Decision

    Economic Factors :Economic Factors : Site acquisition, preparation andSite acquisition, preparation and

    construction costsconstruction costs

    Labor costs, skills and availabilityLabor costs, skills and availability Utilities costs and availabilityUtilities costs and availability

    Proximity to marketsProximity to markets

    Proximity to raw materialsProximity to raw materials Transportation costsTransportation costs

    Govt. policies and taxesGovt. policies and taxes

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    Factors AffectingFactors Affecting thethe Location DecisionLocation DecisionFactors AffectingFactors Affecting thethe Location DecisionLocation Decision

    NonNon--economic Factors :economic Factors :

    Labor attitudes and traditionsLabor attitudes and traditions

    Training and employment services

    Training and employment services

    Environment & communitys attitudeEnvironment & communitys attitude

    Schools, religious places & hospitalsSchools, religious places & hospitals

    Recreation and cultural attractionsRecreation and cultural attractions Amount and type of housing availableAmount and type of housing available

    Climatic conditionsClimatic conditions

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    Facility Types and TheirFacility Types and Their

    Dominant Locational FactorsDominant Locational Factors

    Facility Types and TheirFacility Types and Their

    Dominant Locational FactorsDominant Locational Factors

    Mining, Quarrying, and Heavy ManufacturingMining, Quarrying, and Heavy Manufacturing

    Near their raw material sourcesNear their raw material sources

    Abundant supply of utilitiesAbundant supply of utilities

    Land and construction costs are inexpensiveLand and construction costs are inexpensive

    Light ManufacturingLight Manufacturing

    Availability and cost of laborAvailability and cost of labor

    WarehousingWarehousing

    Proximity to transportation facilitiesProximity to transportation facilities Incoming and outgoing transportation costsIncoming and outgoing transportation costs

    . . . more. . . more

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    Facility Types and TheirFacility Types and Their

    Dominant Locational FactorsDominant Locational Factors

    Facility Types and TheirFacility Types and Their

    Dominant Locational FactorsDominant Locational Factors

    R&D and HighR&D and High--Tech ManufacturingTech Manufacturing

    Ability to recruit/retain scientists, engineers, etc.Ability to recruit/retain scientists, engineers, etc.

    Near companies with similar technology interestsNear companies with similar technology interests

    Retailing and ForRetailing and For--Profit ServicesProfit Services Near concentrations of target customersNear concentrations of target customers

    Government and Health/EmergencyGovernment and Health/Emergency

    ServicesServices Near concentrations of constituentsNear concentrations of constituents

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    Some Reasons Due to WhichSome Reasons Due to Which

    Facility Location Decision ArisesFacility Location Decision Arises

    Some Reasons Due to WhichSome Reasons Due to Which

    Facility Location Decision ArisesFacility Location Decision Arises

    Changes in the market :Changes in the market : ExpansionExpansion

    ContractionContraction

    Geographic shiftGeographic shift

    Changes in inputs :Changes in inputs : Labor skills and/or costsLabor skills and/or costs

    Materials costs and/or availabilityMaterials costs and/or availability

    Utility costsUtility costs

    . . . more. . . more

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    Some Reasons Due to WhichSome Reasons Due to Which

    Facility Location Decision ArisesFacility Location Decision Arises

    Some Reasons Due to WhichSome Reasons Due to Which

    Facility Location Decision ArisesFacility Location Decision Arises

    Changes in the environment :Changes in the environment :

    Regulations and lawsRegulations and laws

    Attitude of the communityAttitude of the community

    Changes in technologyChanges in technology

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    Analyzing Service Location DecisionsAnalyzing Service Location DecisionsAnalyzing Service Location DecisionsAnalyzing Service Location Decisions

    Consumer BehaviorConsumer Behavior

    ResearchResearch

    Market ResearchMarket Research

    Data Gathering forData Gathering for

    Each LocationAlternativeEach LocationAlternative

    Revenue Projections forRevenue Projections for

    Each LocationAlternativeEach LocationAlternative

    Why do customers buy ourproducts and services?

    Who are our customers?

    What are their characteristics?

    What are the economic projections?

    What is the time-phased revenue?

    Profit Projections forProfit Projections for

    Each LocationAlternativeEach LocationAlternativeWhat are the projected revenues

    less time-phased operating costs?

    Where are our customers concentrated?

    What are their spending patterns?

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    Analyzing Industrial Facility LocationsAnalyzing Industrial Facility LocationsAnalyzing Industrial Facility LocationsAnalyzing Industrial Facility Locations

    Factors that tend to dominate theFactors that tend to dominate the

    industrialindustrial--facility location decision are :facility location decision are :

    Transportation costs

    Transportation costs

    Labor cost and availabilityLabor cost and availability

    Materials cost and availabilityMaterials cost and availability Utilities costUtilities cost

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    Analyzing Industrial Facility LocationsAnalyzing Industrial Facility LocationsAnalyzing Industrial Facility LocationsAnalyzing Industrial Facility Locations

    Locating a Single Facility :Locating a Single Facility :

    A simple way to analyze alternative locations isA simple way to analyze alternative locations is

    conventional cost analysisconventional cost analysis

    ProsPros ease of communication and understandingease of communication and understanding ConsCons time value of money ignored andtime value of money ignored and

    qualitative factors not consideredqualitative factors not considered

    Locating Multiple Facilities :Locating Multiple Facilities :

    More sophisticated techniques are often used :More sophisticated techniques are often used :

    Linear programming, computer simulation,Linear programming, computer simulation,

    network analysis, and othersnetwork analysis, and others

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    Qualitative Factors in Location DecisionsQualitative Factors in Location DecisionsQualitative Factors in Location DecisionsQualitative Factors in Location Decisions

    OftenOften--important qualitative factors include :important qualitative factors include :

    HousingHousing

    ClimateClimate

    Community activitiesCommunity activities

    Education and health servicesEducation and health services

    RecreationRecreation

    SpiritualSpiritual Union activitiesUnion activities

    Community attitudesCommunity attitudes

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    Integrating Qualitative & Quantitative FactorsIntegrating Qualitative & Quantitative FactorsIntegrating Qualitative & Quantitative FactorsIntegrating Qualitative & Quantitative Factors

    Managers often wrestle with the task of tradingManagers often wrestle with the task of trading

    off qualitative factors against quantitativeoff qualitative factors against quantitative

    ones.ones.

    Methods for systematically displaying theMethods for systematically displaying therelative advantages and disadvantages, bothrelative advantages and disadvantages, both

    qualitative and quantitative, of each locationqualitative and quantitative, of each location

    alternative have been developedalternative have been developed TheThe RRelativeelative--AggregateAggregate--ScoresScores approach isapproach is

    one such methodone such method

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    RelativeRelative--AggregateAggregate--Scores ApproachScores ApproachRelativeRelative--AggregateAggregate--Scores ApproachScores Approach

    Quantitative and Qualitative FactorsQuantitative and Qualitative FactorsLocation ALocation A Location BLocation B

    Econ.Econ. WgtWgt. Econ.. Econ. WgtWgt..

    FactorFactor Weight Data ScoreWeight Data Score ScoreScore Data ScoreData Score ScoreScore

    Prod.costProd.cost/ton/ton .45.45 RsRs 30003000 .923.923 .415.415 RsRs 28002800 1.0001.000 .450.450

    Transp.costTransp.cost/ton/ton .35.35 RsRs 900900 .944.944 ..330330 RsRs 850850 1.0001.000 ..350350

    Labor Avail.Labor Avail. .15.15 .700.700 .105.105 .500.500 .075.075

    Union ActivityUnion Activity .05.05 .450.450 .023.023 .750.750 .038.038

    Total ScoreTotal Score ..873873 .913.913

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    End of Module-4End of Module-4