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3 Business Communication
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1
Business Communication Skills
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Objectives
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Business Communication
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Internal Communication
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External Communication
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Formal Communication
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Informal Communication
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The Communication Process
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The Communication Process
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Sender Encodes
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Sender Selects a Channel
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Spoken Examples
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Written Examples
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Receiver Decodes
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Receive Provides Feedback
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Sender and Receiver Clarify
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Barriers to Effective Communication
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Barriers to Effective Communication
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Nonverbal Communication
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» Physical Contact– examples:
•firm handshake and good eye contact– displays a cordial, confident image
•weak, soft handshake– displays apathy or mental dullness
•cold, wet handshake– indicates nervousness and a feeling of
inferiority
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» Space– the physical distance between individuals
» Four zones of space:1. Intimate zone– 0 to 18 inches
– requires a close and/or intimate relationship, such as close friends or parent/child relationship
2. Personal zone– 18 inches to four feet– occurs between people who are well acquainted
3. Social zone– four to 12 feet– common for business meetings or social events
4. Public zone– more than 12 feet– communication between a speaker and an audience
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» Time– it is important to:
• arrive on time for appointments and job interviews
• respond promptly to requests– communicates a sense of responsibility
and respect for other people’s time as well as your own
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» Paralanguage– sounds, which do not have an exact written form
• examples: “Shhhhhh” or “Um”– not spoken words– the way the sounds are said can send various messages
• imagine someone is apologizing to you • respond by say the following line out loud three different ways
– “Oh, uh huh.”• each time stress the underlined word
– “Oh, uh huh.”– “Oh, uh huh.”– “Oh, uh huh.”
• Did each time sound different?• Did the meaning change?
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Nonverbal Communication
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Improving Organizational Communication
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Ethics
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Ethical versus Legal Messages
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Ethical Decision-Making Process
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Benefits of Ethical Business Communication
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Quiz
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Acknowledgements