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DCP Midstream 2008 School Campaign

Jeannette Jones

November 21, 2008Pipeline Safety Trust – 2008 Conference

New Orleans, LA

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Agenda

• Understanding DCP Midstream’s Varied Operations– Regulatory Requirements– Encroachment

• Accessing and Integrating School Information– Results of DCP Midstream Pipelines Near Schools– Goals of School Administrator Campaign– Campaign Elements

• Risk Management Strategy – Survey– Preliminary Survey Results

• DCP Midstream Ambassador Program

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DCP Midstream Assets

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DCP Midstream Public Awareness Program

DOT 192.619 and 195.440

Requirement in RP 1162 – Measure effectiveness by June 2010

DCP Midstream’s Public Awareness Program – “One size fits all” Mail same brochure to public and schools along ROW Mail same brochure to excavators Mail same brochure to Public Officials and Emergency Responders

Higher standards from PHMSA on Public Awareness – old way is outdated

Step 1 – Acknowledge stakeholder audiences each need different information about DCP Midstream pipelines

Stakeholder Audiences: Public Excavators Schools Emergency Responders Public Officials

Focus on this stakeholder first

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Encroachment

10” transmission line; 1060 psig MAOP; 800 psig normally ; Built 1999

6” discharge from Booster; sweet gas gathering line; 350 psig MAOP; 215 psig normally; Built 1984

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Accessing and Integrating School InfoObtain GIS information available on state education websites• Shape files available to the public

Overlay school info with company mapping info

Overlay School and DCP Midstream Information on Aerial Mapping Images

• Government (free)– DOQQ Digital Ortho Quarter Quad– National Map Seamless Server– US Geological Survey (USGS)– Texas Natural Resources Information System (TNRIS)

• Commercially Available– Map Mart– Environmental Systems Research Institute (ESRI)

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Typical Map

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Schools Near DCP Pipelines

Schools within 300 ft • 73 schools

Schools between 300 & 1000 ft• 68 schools

Schools between 1000 & 3000 ft• 170 schools

Total - 311 Schools Near DCP Midstream Pipelines

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School Campaign Goals

• Improve communication with schools where DCP Midstream pipelines are in close proximity

• Encourage school administrators to incorporate pipeline emergency preparedness and response protocol into their existing emergency drills and procedures

• Establish a relationship between DCP Midstream’s local personnel and school administrators in schools located adjacent to DCP Midstream’s right-of-way

• Use cost effective communication methods for key pipeline safety messages

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Campaign Elements

• Select principal interviews conducted to validate campaign strategy

• Survey– Pre/Post Campaign

• Letter/Brochure and Map– Identifying pipeline’s location– Product transported – Potential hazards– Emergency contact number– Emergency response protocol

and checklist

• Power Point Presentation– For field representatives to use

during school staff meetings– For field training session

• Pipeline Safety Handout– Leak recognition & response– Posted in break rooms

• Bus Driver Cards – (Note - deleted after conducting

initial principal interviews)

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Risk Management StrategySpend time and money wisely based on risk

Tier 1• Active within 660 feet

– Diameter ≥ 8”;Pressure > 500 psig• Or active pipeline within 300 feet of school

Tier 2• Active within 660 feet

– Diameter 2”- 6”; Pressure 100 - 500 psig• Active >660 feet but bigger diameter and pressure; sour

Tier 3• >660 feet from pipeline

– Diameter 2”- 3”; Pressure < 100 psig• Or inactive (meets temporarily abandoned status)

82 Schools in Tier 1; 59 schools in Tier 2; and 170 schools in Tier 3

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Campaign Strategy

All Schools Will Receive an Information Packet• Survey• Pipeline Safety Poster• Letter/Brochure/Map

identifying the pipeline’s location product transported potential hazards emergency contact number recommended emergency response protocol checklist for incorporating pipeline considerations into existing

emergency drills and procedure

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Campaign Strategy

Tier 3 and Tier 2 (lower risk)• Information Packet / map / assessment survey• Schools have the opportunity to request additional info or

have contact from a DCP Midstream representative– 59 schools in Tier 2 and 170 schools in Tier 3

Tier 1 (higher risk)• Information Packet / map / assessment survey• DCP Midstream School Ambassador visit

– 82 schools in Tier 1

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Survey to MeasureEffectiveness

Pre-mailing survey • Principals’ email address obtained • “Zoomerang” survey service used

– Professional survey– DCP Midstream logo; link to DCP Midstream Web site– Easy access to summarized results

• Personalized email to each principal• Established email address for principals to use for questions or to

contact us (Pipeline-Integrity@DCPMidstream.com)

Establishes baseline to measure improvement and identify gaps

25 questions; chance for $250 gift card

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Email on Survey

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Preliminary Survey Results – Top 3

Responses validate DCP Midstream’s school campaign and chosen elements

• Large safety brochures are not effective communications– Unknown pipeline location in relation to school– Recall of key safety messages is poor

• School administrators prefer email when DCP Midstream communicates safety messages to them

• 75% indicate they want contact from a DCP Midstream representative to discuss pipeline location, safety information and emergency preparedness

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DCP MidstreamAmbassador Program

• Ambassador – defined as the diplomat or highly respected individual who represents their country and are assigned specific responsibilities to advise and assist their governments in a given area

• DCP Ambassador – volunteer acting as a liaison between school administrators and DCP Midstream– to increase awareness regarding pipeline location, leak recognition,

hazards and emergency response protocol

• School Ambassador training materials to be provided– Consistent message to provide to schools– Power point and talking points for visits

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Closing Comments

• Encroachment must be accompanied by risk management

• Regulations require operators to measure effectiveness of the Public Awareness program & show continuous improvement– Targeting school administrators is a manageable first step– DCP Midstream 's school program is forward thinking due to

risk-based and measurement-driven approach

• Ambassador Program is an effective way to facilitate dialog between local field operations and school administrators