1 Effective Googling! Hardik Thakkar CMED Infosys Technologies Slide 2 2 Slide 3 3 How Old is Google? Answer: 9 years (10 on September 7, 2008) In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995) Slide 4 4 More About Google Google is a play on the word googol which is the mathematical term for 1 followed by 100 zeros and reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web. Slide 5 5 Slide 6 6 Number of employees: Worldwide, Google employed 10,000 full-time employees as of now Work Environment: Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roamingLava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls Google: The interface is clear and simple. Pages load instantly. Placement in search results is never sold to anyone. Advertising on the site must offer relevant content and not be a distraction. No pop-up ads allowed. A Unique Company Google founders Sergey BrinLarry Page Source: http://www.google.com/intl/en/corporate/tenthings.html Slide 7 7 Why do we love Google? Size and scope: Now indexing over 20 billion web pages (conservative estimate). Relevance of Results: PageRank Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video... and much, much more. Other Tools: Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets... Slide 8 8 But We may love Google, but few users know how to use full search capabilities. Slide 9 9 Effective Googling How does Google interpret basic search? Google places AND operator between all search terms entered in basic search box. Automatically searches for some plural/singular and grammatical variants. You enter: news reader Google searches: news AND reader OR readers Does not search as exact phrase unless quotes present! Slide 10 10 Slide 11 11 Slide 12 12 Need Exact Phrase? Use quotation marks! infosys billion dollar Slide 13 13 Expand Search With Synonym? Use a tilde e.g.: ~infosys finds IT companies similar to Infosys Slide 14 14 Search by filetype (pdf, ppt, xls, doc) e.g.:.Net Framework filetype:ppt Slide 15 15 Negative Search Terms e.g.: nano car will return the results with word nano but not Tata Nano car Slide 16 16 Limit your search results to a particular web site e.g.: sparsh site:infosys.com will get the pages from infosys.com where the word sparsh is referred ` Slide 17 17 Search for sites that link to a particular website: e.g.: link:infosys.com Slide 18 18 Youve found a useful website & want to find other sites like it: e.g.: related:www.infosys.com Slide 19 19 Google is a Dictionary Find definition of a word or a phrase? e.g.: define: scruples Slide 20 20 Google is a Calculator as well Slide 21 21 Google is Converter too..! Convert currency, units and a lot more Slide 22 22 More Search Operators allinanchor: allintext: allintitle: allinurl: cache: group: info: time weather Slide 23 23 Use Specialty Search Functions Google News: news.google.com Google Images: images.google.com Google Blog Search: blogsearch.google.com Google Finance: finance.google.com Google Scholar: scholar.google.com Google Book Search: books.google.com Slide 24 24 Google News Alerts Tracking an event in the news? Create your own Google News alert its free! Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources. Slide 25 25 Slide 26 26 Google Scholar Covers: law, medicine, social sciences, arts, humanities, business, & finance. Included items: peer-reviewed papers, theses, book excerpts, abstracts & full-text articles Sources for items: academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations. Slide 27 27 Slide 28 28 Google Book Search Searches full text of indexed books. If work is in public domain, full contents usually available. If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, Slide 29 29 Slide 30 30 Slide 31 31 Slide 32 Something exciting at last Localized search Movie search Code search 32 Slide 33 33 local.google.co.in Effective localized search solution Slide 34 34 google.co.in/movies Find theatres running your desired movies in your city..wow Slide 35 35 google.com/ codesearch search public source code Slide 36 Google hack for finding movies/music (warning: Not to be tried at office but home!) e.g.: intitle:index.of(mp3|mp4|avi|dat|mpeg) mummy Slide 37 Interesting stuff Google Docs Google Calendar Google Reader Google Gear Google App Engine Google Sites Google Sets Google Trends and so on Slide 38 38 Slide 39 39 PageRank PageRank explained by Google: Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.