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7Last year's profits were low, and since we
have done nothing new to change the situation, this year's profits will be low.
13Unless we change our strategy, low profits
will require us to lay off dozens of reliable husbands and wives, fathers and mothers.
14With my years of experience in marketing, I
can guide your strategy to success. My previous employer, the CEO of Microsoft, can attest to this.
19a stark contrast between a literal meaning
and a deeper, real layer of significance that is revealed not by the words themselves but the situation and the context in which they are placed.
20Words that are intended to conjure emotions,
whether positive or negative, based on our deep connotations
21drawing parallels or comparisons between
two unrelated and dissimilar things, using “like” or “as”
22one subject is implied to be another so as to
draw a comparison between their similarities and shared traits.
24a concise statement that is made in a matter
of fact tone to state a principle or an opinion that is generally understood to be a universal truth.