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ONLINE BUSINESS BOOTCAMP
Compelling About Me Page
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Compelling About Me Page l Module Three
COMPELLING ABOUT ME
WORKSHEET
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ABOUT ME
➤ Second most visited page on most websites
➤ It’s not just a list of your credentials
➤ Everyone one has a story…what’s yours?
Compelling About Me Page l Module Three
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WHY IT’S IMPORTANT
➤ Extended look at you ➤ Why/Who/What
➤ Call to Action (CTA)
Compelling About Me Page l Module Three
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WHY
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START WITH WHY
➤ Why did you choose this business or ideal client? ➤ Do you have a personal connection/relationship to this
group? ➤ What is the purpose or belief that inspires you to do
the work you do?
Compelling About Me Page l Module Three
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MY WHY
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WHO
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PERSONAL BIO
➤ This isn’t your deepest, darkest secrets ➤ Allows your audience to connect with
➤ We do business with those people we “know, like & trust”
Compelling About Me Page l Module Three
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PROFESSIONAL BIO
➤ Schooling + Honors ➤ Credentials
➤ Experience
Compelling About Me Page l Module Three
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LOGISTICS
➤ Writing in 1st person ➤ Writing in 3rd person
➤ Mix + Match
Compelling About Me Page l Module Three
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BACK TO THE WORKSHEET
➤ What personal information/story would you like to share with your ideal client?
➤ What schooling (and honors), credentials & experience would you like to share with your ideal client?
➤ Do you have a photo (or two) you can add to this page?
Compelling About Me Page l Module Three
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WHAT
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WHAT CAN I DO FOR YOU?
➤ 50/50 content mix ➤ 50% you / 50% client
➤ Really speak to your ideal client here
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CALL TO ACTION
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CALL TO ACTION
➤ What action do you want your client to take next? ➤ Free offer
➤ Email marketing optins are great on an about me page ➤ Also offer paid services ➤ “Are you ready to take the next step?”
Compelling About Me Page l Module Three
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WRAP UP
➤ You can be professional and likable and approachable
➤ Only share what makes sense
➤ Would your about me page attract your ideal client?
Compelling About Me Page l Module Three
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UP NEXTPowerful Marketing
Blog
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