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Presentation sponsored by The Poynter Institute
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10 FREE WAYS TO INCREASE YOUR ONLINE AUDIENCE
APSE June 2009Pittsburgh, Pa.
ONE.MORE. CLICK.
What “audience” is all about:
Who’s your marketing department?
It’s
YOU!
Pickle? Tomato? Facebook!
The well-known
and the more obscure
1. NETWORK AND PROMOTE!
Networks and aggregators
Facebook.com (fan pages, too)
MySpace.com Twitter.com LinkedIn.com MiGente.com Hi5.com BlackPlanet.com
Flickr.com Pictopia.com YouTube.com Fark.com Digg.com Reddit.com Del.icio.us MediaTakeOut.com Drudge Report
PhotosVideos (mogulus.com)Art elements (word clouds, wordle.net)Games (quizzes, http://www.mystudiyo.com/create)
Chats (CoverItLive.com)
2. Creation Station
Unmute your audience!
3. Comment Control
4. Find the hidden e-mail lists
5. Give Community Bloggers a Voice
Chron.ComHamptonRoads.ComYour.hub.com
Meet your audience – face to face!
6. “Citizen Jane” Projects
7. Find the Fanatics!
WEATHERSPOTTERS
Columnists must be bloggers, too.
8. Blog it!
9. Multimedia: The Big Tease
10. Know your metrics
Kyle Tucker’s audience:
How’d they get here?
• Direct links • TechSidelin
e.com • Google
search • MySpace
Where do they live?
• U.S. • Canada • Great
Britain • Germany
Who’s the Internet provider?• Cox • Verizon • Comcast • Road
Runner
What’s the browser?• IE7• IE6• Firefox• Safari
And one last thing:
DIY!
ONE.MORE. CLICK.
What “audience” is all about:
Poynter-McCormick Change Leaders Fellowship Program
The Poynter Institute
McCormick Foundation
The Virginian-Pilot, PilotOnline.com
Deb Markham, producer, HamptonRoads.com
Credits:
PilotOnline.com