10 easy ways to get free publicity for your small business

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Learn how to get free publicity for your small business



2. Richard BransonDonald Trump 3. Benefits of Publicity Increased sales Instant credibility Helps build interest in your business Helps ensure people recognize your name Its great because it is free or nearly free Helps establish you and your business as an authority Helps build traffic to your website 4. The Media Needs You Position yourself as an expert Tie your business to current issues Write articles for trade publications Comment regularly by writing to themedia Participate at conferences Blog and write a book 5. Whats Your Story? You need an interesting story How did you start your business? Why did you start your business? What makes it special and unique? What makes it interesting 6. AS PART OF YOURMARKETING PLAN DEVELOP APUBLICITY STRATEGY WRITE IT DOWN 7. News Angle Your news must: Be new, unusual, sensational Affect many people and be of public interest It must make interesting reading,viewing, and/or listening It must be innovative, creative,beneficial, funny or extraordinary 8. 10 Ways to Get Free Publicity1.Do a customer service survey and ask some controversialquestions2. Create top 10 lists Top 10 fashion trends for 20103. Develop an annual community award4. Piggyback on a great story in the media5. Write a story about some surprising facts about your industry6. Write a rags to riches story about yourself7. Sponsor a local community service project8. Disprove a well known myth9. Write a story about being the first10. Do some interesting research and publish the findings 9. How to Writea Press Release Write For Immediate Release or J EAN - P AU L, D E LORI A & DE LO R I A12345 Main Street Any City, Province V5H 4H9 Phone 123-456-7890 Fax 123-456-7890appropriate date on the top of the page Press Release Contact: John Stephens FOR IMMEDIATE RELEASE Phone: 123-456-78909 AM EDT, September 23, 1998 At the top of the release HOW TO CUSTOMIZE THIS PRESS RELEASE TO OPTIMIZE THE GRAY SHADING for your printer, click on the text area, and choose Borders and Shading from the Format menu. Select Include a contact namea new shade or pattern, and choose OK. TO CUSTOMIZE THIS TEMPLATE: Insert your company information in place of the sample text, and change the header on page 2 (for multi-page stories). Phone & cell number Choose File Save As. Choose Document Template in the Save File as Type: box. To create a new document, choose File New to re-open your customized template as a document. TO DELETE A TEXTBOX, click on the border (the handles should Email address become highlighted), and press Delete.-End- Website address 10. Keep it to 1 page or less Write it like a journalist would write it Develop a great short headline 5 ways to avoid investment mistakes 4 skills every entrepreneur should have 10 things you should know before buying a home 6 things you should ask your contractor How to sell your home in 30 days guaranteed 11. How to Write a Press Release The 1st paragraph mustsummarize the news story andinclude the who, what, where,when, and why Thereafter write 3 or 4paragraphs to explain in moredetail Include quotes from an"expert. This could be you 12. How to Write a PressRelease Include statistics from a reliable source Add a picture Check spelling, dates, and details carefully Keep it simple, write short sentences and avoid jargon 13. Target the Media Identify magazines,newspapers, TV,blogs your customersread/watch Choose media youwould like to get into Start off with local media Target journalists thatwrite about yourindustry 14. Build a Database Contacts Check newspaper websites for media contacts Collect names of editors, reporters, and columnists TV and radio: collect numbers for news desks and program directors Keep your list updated 15. Lastdetail.ca 16. You can send arelease via: Fax Email Mail Ask the journalistwhat they wouldprefer 19 17. Follow Up Use the telephone to follow up Ask if the release has been received and if there is any interest in it Ask if they would like to clarify anything Ask if they require or would like to take photographs Encourage the reporter to contact you if they need anything 18. Follow Up Interview Be well prepared Have some statistics Use examples that people can relate to Set a time when you wont be disturbed Keep your answers simple, easy tounderstand, and to the point Relax and be yourself 19. Get featured on the Bizlaunch blog. Email: heather@bizlaunch.com 20. The Interview Remember nothing is off the record Dont bad mouth your competitors Reporters are well trained to ask the right questions Ask the reporter what angle they want and if theyre writing an article of interest to a specific target market 21. Make Friends With the Media Develop relationships withpeople Get back to reporters as soonas possible Help them out when you can If they like you theyll regularlycontact you 22. Radio Interviews Send them a list of questions Relax and speak slowly andclearly Ensure youre in a quiet place Repeat listeners questions iflive 23. Television Send them a list of questions Relax and speak slowly and clearly Dont look at the camera Dress appropriately 24. Once youve got publicityand youre famous Put it on your website Include a link on your blog Share it with clients Put it in your resume 25. Join Our CommunityBlog.Bizlaunch.comfacebook.com/bizlaunchtwitter.com/bizlaunchEmail: andrew@bizlaunch.com 26. To register for the nextwebinar visit: www.bizlaunch.com