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10. McDonald's: 153,049 likes in October. The tried, trusted and familiar can sometimes work well on Facebook. (Total brand Likes are shown at the top of the image, new Likes for the specific posts are at the bottom of the image.)

10 marketers who nailed it with hugely viral facebook posts

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Page 1: 10 marketers who nailed it with hugely viral facebook posts

10. McDonald's: 153,049 likes in October. The tried, trusted and familiar can sometimes work well on Facebook. (Total brand Likes are shown at the top of the image, new Likes for the specific posts are at the bottom of the image.)

Page 2: 10 marketers who nailed it with hugely viral facebook posts

9. Ferrari: 196,070 likes in October. Yes, sports sponsorships work in social media.

Page 3: 10 marketers who nailed it with hugely viral facebook posts

8. Dior: 217,796 likes in October. This post won points because it combines beauty with an extremely unusual image.

Page 4: 10 marketers who nailed it with hugely viral facebook posts

7. National Geographic: 220,533 likes in October. NatGeo benefitted from a little bit of ambush marketing here — this was a Red Bull stunt.

Page 5: 10 marketers who nailed it with hugely viral facebook posts

6. Walmart: 254,125 likes in October. Polls work. Note the timing: right before Halloween.

Page 6: 10 marketers who nailed it with hugely viral facebook posts

5. Disney: 387,700 likes in October. One tactic is to use repurposed content to create shareable memes.

Page 7: 10 marketers who nailed it with hugely viral facebook posts

4. Red Bull: 539,610 likes in October. The Baumgartner stunt generated a ton of traditional media headlines too.

Page 8: 10 marketers who nailed it with hugely viral facebook posts

3. Subway: 729,412 likes in October. Admit it, it's hilarious.

Page 9: 10 marketers who nailed it with hugely viral facebook posts

2. Facebook: 1,025,154 likes in October. (This one seems a bit unfair.)

Page 10: 10 marketers who nailed it with hugely viral facebook posts

1. CoverGirl: 1,278,492 likes in October. Human drama + good cause + beauty = viral.