10 REASONS WHY YAMMER IS GOOD FOR BUSINESS reasons why Yammer is good for business 11 top tips for ESN success ... Rather than ROI, think value. 10 reasons why Yammer is good for business

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<ul><li><p>10 REASONS WHY YAMMER IS GOOD FOR BUSINESS </p><p>Katy Sweetman </p><p>Communications Manager / October 2012 </p></li><li><p>This presentation is brought to you by the Letter C </p><p> Culture </p><p> Collaboration </p><p> Community </p><p> Cognition </p><p> Connection </p><p> Customer engagement </p><p> Communication </p><p> Crisis </p><p> Crowd-sourcing </p><p> Creativity </p><p> Communality </p><p> (Tele)commuting </p><p> Changing times </p></li><li><p>10 reasons why Yammer is good for business </p><p>Source: http://bkaprt.com/mf/4 </p><p>The only irreplaceable capital an </p><p>organisation possesses is the </p><p>knowledge and ability of its people. </p><p>The productivity of that capital </p><p>depends on how effectively people </p><p>share their competence with those </p><p>who can use it. </p><p> Andrew Carnegie, 1835 - 1919 </p></li><li><p>10 reasons why Yammer is good for business </p><p> Background to ESNs and social business </p><p> Intergen: a case study </p><p> The 10 Cs </p><p> The justification &amp; the measurement </p><p> 10 top tips </p><p> Conclusion </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>10 reasons why Yammer is good for business </p><p>How is social changing business in general? </p><p>interactive humanised </p><p> asynchronous two-way </p><p>transparent immediate</p><p> conversational </p><p>Privacy is dead, and social media holds the </p><p>smoking gun. Peter Cashmore, Mashable CEO </p></li><li><p>The background </p></li><li><p>1.3 TRILLION </p><p>Google: Our Mobile Planet, May 2012 </p><p>The value to be </p><p>unlocked by </p><p>businesses through </p><p>social technology by </p><p>2016. </p><p>McKinsey Institute </p><p>Its big. </p></li><li><p>40% The number of large </p><p>enterprises that will </p><p>have an ESN by 2015. </p><p>Gartner </p><p>Its being adopted. </p></li><li><p>70% The number of businesses embracing </p><p>social. </p><p>Gartner </p><p>Its happening now. </p></li><li><p>41% The number of people </p><p>who believe their </p><p>company should be </p><p>investing more in </p><p>social. </p><p>Forbes </p><p>But it could be happening more. </p></li><li><p>CEOs believe social will </p><p>become one of the two </p><p>ways to engage </p><p>customers, mainly at the </p><p>expense of traditional </p><p>approaches. </p><p>IBM CEO Study 2012 Report </p></li><li><p>10 reasons why Yammer is good for business </p><p>IBM CEO Study 2012 Report </p></li><li><p>This is now a continuous </p><p>feedback kind of world, and </p><p>we need organisational </p><p>nimbleness to respond. </p><p>CEO, financial markets, US </p><p>IBM CEO Study 2012 Report </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>10 reasons why Yammer is good for business </p><p>DreamForce Keynote 2012 </p></li><li><p>10 reasons why Yammer is good for business </p><p>How did we get here? </p></li><li><p>10 reasons why Yammer is good for business </p><p>Lots of ways to skin a cat </p></li><li><p>10 reasons why Yammer is good for business </p><p>Weve only just begun n case you were wondering </p></li><li><p>10 reasons why Yammer is good for business </p><p>What are people wanting to achieve? </p></li><li><p>10 reasons why Yammer is good for business </p><p>What impacts have people experienced? </p></li><li><p>Intergen: a case study </p></li><li><p>10 reasons why Yammer is good for business </p><p>Intergen: </p><p>80%+ on Yammer </p><p>Started Yammer network October 2008 </p><p>Rapid growth </p><p>Young: average age 34 (2011) </p><p>Tech savvy, early adopters and tinkerers </p><p>Geographically diverse: NZ, Australia, US </p><p>Freemium members </p></li><li><p>10 reasons why Yammer is good for business </p><p>It wont happen overnight </p><p>0</p><p>50</p><p>100</p><p>150</p><p>200</p><p>250</p><p>300</p><p>350</p><p>400</p><p>Oct-08</p><p>Dec-08</p><p>Feb-09</p><p>Apr-09</p><p>Jun-09</p><p>Aug-09</p><p>Oct-09</p><p>Dec-09</p><p>Feb-10</p><p>Apr-10</p><p>Jun-10</p><p>Aug-10</p><p>Oct-10</p><p>Dec-10</p><p>Feb-11</p><p>Apr-11</p><p>Jun-11</p><p>Aug-11</p><p>Oct-11</p><p>Dec-11</p><p>Feb-12</p><p>Apr-12</p><p>Jun-12</p><p>Aug-12</p><p>Oct-12</p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>So what do Intergenites value? </p><p>The softening of geographical boundaries </p><p>A place where people are three-dimensional </p><p>The information </p><p>Open, unhierarchical forum </p><p>The culture </p></li><li><p>ShakeOut </p></li><li><p>The Iconic Yellow </p><p>Challenge </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>1. Culture and </p><p>people </p></li><li><p>71% of </p><p>employees </p><p>aren't </p><p>engaged </p></li><li><p>2. Community </p></li><li><p>3. Collaboration </p></li><li><p>Getting the </p><p>most out of </p><p>the virtual </p><p>watercooler </p></li><li><p>4. Customer </p><p>engagement </p></li><li><p>The time available to </p><p>capture, interpret and act on </p><p>information is getting shorter </p><p>and shorter. </p><p>CEO, IBM CEO Study 2012 Report </p></li><li><p>5. Communication </p><p>(&amp; crisis) </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>6. Crowd sourcing </p><p>&amp; 7. Cognition </p></li><li><p>Making the </p><p>"wisdom of </p><p>the crowd" </p><p>part of </p><p>business </p></li><li><p>We need to mobilise </p><p>our collective brain </p><p>power for innovation. </p><p>CEO, IBM CEO Study 2012 Report </p></li><li><p>10 reasons why Yammer is good for business </p><p>8. Cognitive </p><p>surplus </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>8. Telecommuting </p></li><li><p>62% The number of </p><p>employees working in </p><p>multiple locations </p><p>during their working </p><p>week. </p><p>Yammer </p><p>Beyond the four walls of an office. </p></li><li><p>9. Competitive </p><p>intelligence </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>10. Changing </p><p>times </p></li><li><p>Times, they </p><p>are a-</p><p>changing. </p><p>Source: Gerry Alexis </p></li><li><p>11. Connection </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>The business case </p><p>&amp; the ROI </p></li><li><p>10 reasons why Yammer is good for business </p><p>Yammer's total economic impact: </p><p> 25% time savings </p><p> 65% find answers more quickly </p><p> 47% higher shareholder returns </p><p> 50% better business agility </p><p> 66% faster service resolution time Up to 11% greater engagement </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>Lurkers </p></li><li><p>10 reasons why Yammer is good for business </p><p>The path to value </p></li><li><p>10 reasons why Yammer is good for business </p><p>11 top tips for ESN success </p><p> Its about relationships, not technology. </p><p> Get executives involved. </p><p> Have champions. </p><p> Silence doesnt (always) equal failure. </p><p> You dont need to regulate. </p><p> Know your purpose. </p><p> Business is personal. </p><p> Listen. Help. Contribute. </p><p> Harness your organisations </p><p>cognitive surplus. </p><p> Think connections and three </p><p>dimensions. </p><p> Rather than ROI, think value. </p></li><li><p>10 reasons why Yammer is good for business </p></li><li><p>Thank you katy.sweetman@intergen.co.nz </p></li><li><p>Any questions? </p></li></ul>