10 Technology Marketing Trends to Watch

Presented byJason Piasecki, Partner

10 Technology Marketing Trends to Watch

• Trends• Why They Matter• Questions & Answers

Your Takeaways

• What do you want to get out of today?

10. Better Browsers

Browser Market Share

Browser Trends

9. Design Rules

New Web Design Rules

• Forget the fold• HTML5 and CSS3• Using typography as a design element• Large Photographic Backgrounds• Designing for Touch Screens, Not Mice

muskegonairport.com

8. Proliferation of Mobile Devices

Mobile Devices

• Android• BlackBerry• iPhone• iPad• Kindle• Kindle Fire

Mobile Statistics

Source: CTIA Wireless Association

7. Rise of the Mobile Web

Mobile Web Statistics

Note: The mobile web will be larger than the Internet by 2015. Source: Morgan Stanley.

6. Mobile Commerce

Mobile Commerce Statistics

• One in four consumers uses a smartphone while shopping

• 62% are willing to buy via mobile this holiday season if prompted by specials

• Amazon.com sold $1 billion through its m-commerce site and mobile apps in 2010 and will sell $2 billion in 2011

5. Mobile Apps

Notable Mobile Apps

• Siri• Kindle• Scrabble• USA Today• MLB At Bat

• Pandora• Dropbox• Yelp!• My Fitness Pal• Angry Birds

4. Content Delivery Shift

Mlive.com

Muskegon Chronicle e-Edition

3. QR Codes

QR Code Example

QR Code Example

QR Code Example

QR Code Example

QR Code Example

2. Social Media

Facebook: DD

Facebook: Muskegon Museum of Art

Twitter: NY Times

LinkedIn

Company Listing

Foursquare: Pints & Quarts

Foursquare: Pints & Quarts

Social Media Campaign: Starbucks

Deals focused on improving sales and awareness:

• Free pastry day got publicity for their non-coffee offerings.• Mayor deals often provide discounts on new products.• Tax day’s free coffee promoted recycling — part of the

brand’s greener image.• Publicity in the tech and social media worlds.

Source: Mashable

1. Cloud Computing

Cloud Computing

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).

What is the Cloud?

10 Technology Marketing Trends to Watch

1. Cloud Computing2. Social Media3. QR Codes4. Content Delivery Shift5. Mobile Apps

6. Mobile Commerce7. Rise of the Mobile Web8. Proliferation of Mobile Devices9. Design Rules10. Better Browsers

10 Technology Marketing Trends to Watch

• Trends• Why They Matter• Questions & Answers

Thank You!

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