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How to grow your business in 2013
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10 THINGS YOU SHOULD DO TO
GROW YOUR BUSINESS IN 2013
1. Set Personal Goals
• Personal goals and business success
go hand in hand
• What would you like to achieve in the
next 12 months? Write it down
• What things do you want to do?
• How would you like your life to be a on
a daily basis?
1. Set Personal Goals
• Plan your vacations and
time-off in advance?
• What do you want to learn
in 2013?
• How much money do you
need to achieve your goals
and dreams?
2. Set Business Goals
• Set specific business goals, they’ll keep
you focussed and on track
• Write down your goals
• Ensure your goals are:
• Specific
• Have deadlines attached
• Set goals in all sections of your business
2. Set Business Goals
• Set growth goals
• Set sales goals
• Set marketing goals
• Set HR goals
• Set profit goals
3. Have employees set goals
• Goals help keep your employees
motivated
• Encourage your employees to set annual
goals as it makes them accountable
• Encourage them to set training and
development goals
• It’s makes them accountable for their
actions
4. Develop a marketing plan
• Develop a simple 1 or 2 page marketing
plan that keeps you on track
Include the following in your plan:
• Your marketing goals for the next 12
months
• Your ideal customer
• Which customers you plan to target
• Your marketing to do list
5. Monitor and set expense budgets
• If you want to build a successful business
you have to control and manage your
expenses
• Analyse your annual financial statements
• Measure your most important ratios
• Set expense budgets
• Try and get value and reduce your
expenses
6. Update your business plan
• As your business grows your
business plan needs to be updated
• Update your vision statement
• Update your research
• Update your financial statements
• Make relevant changes and refocus
7. Calculate your break-even
• As your business grows your break-even
point changes
• Recalculate your break-even
• Retail Business = Operating Expenses ÷
GP%
• Service Business = Operating Expenses
÷ Hourly Rate
8. Develop a sales plan and set targets
• You need clear targets that help
you focus on increasing sales
• Develop a sales forecast for the
next 12 months
• Develop a lead generation
strategy
• Set weekly or monthly targets
you want to achieve
9. Develop a cash flow forecast
• You never ever want to run out of
money in business
• Develop a annual cash flow forecast
• Update it regularly
• Look for money long before you need it
• Communicate regularly with your bank
or investors
www.bizlaunch.com/free-small-business-tools
10. Keep learning and don’t give up
• Make it habit to update your skills
• Read business books
• Attend webinars and seminars regularly
• Find mentors to guide and advise you
• Attend industry conferences and trade shows regularly
• Ask for advice
• Never give up
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