10726065 Mayoral Election ToolKit

West Midlands Mayoral Elec tion

Toolkit – 2017

B E P A R T O F H I S T O R Y

ContentsI n t r o d u c t io n

Ke y t i m i n g s

Ke y m e s s a g e

R e s o u r ce s

D i g i t a l a s s e t s

S o c ia l a s s e t s

P r i n t a s s e t s

V id e o a s s e t s

C a m p a i g n t r a c k i n g

Co n t a c t d e t a il s

FAQ ’s

We need your help!

On 4th May, you can help the people of the West Midlands ‘Be Part of History’.

The items within this toolkit will help make people aware of the upcoming election and direct people where to find more information.

A series of print and digital assets can be used, including an online film, which all have a call to action of ‘vote 4th May’. Each of the images has real people from the West Midlands. Our new Mayor will work to move powers and responsibilities from Westminster to the West Midlands to help provide more jobs, more homes, better transport and greater prosperity for everyone in the West Midlands.

Please use these materials to spread the word far and wide.

Thank you WMCA Communications Team

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Key timings

Friday 5th May Votes counted, results expected early evening

Tuesday 25th April Deadline to appoint

a proxy (5pm)

Tuesday 18th April Deadline to apply for

postal vote (5pm)

Thursday 13th April Deadline to register

to vote (midnight)

APRIL MAY

Thursday 4th May Election day

(polls open 7am – 10pm)

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Key message

This is the key message that all of our comms is aiming to get across. Please use as a guide when communicating about the Mayoral elections.

Across the next few pages is specific copy to support each of the channels, from short form to long form copy for longer communication channels.

Our first Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone.

Visit wmcaelects.co.uk for more information.

VOTE 4TH MAY FOR A MORE PROSPEROUS WEST MIDLANDS

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Resources – copy

CTA copy – for websites and small adverts

Be part of history. Vote 4th May for the West Midlands Mayor.

http://bit.ly/2oYPOc6

Short copy – for email segments, newsletters and websites

Our region is gearing up to bring powers from Westminster to the West Midlands.

On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor. Don’t miss out on making your family’s future happier, healthier and more prosperous.

Find out more and be part of history at http://bit.ly/2oAOVdJ

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Resources – copy

Medium copy – for email segments, newsletters and websites


On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor. Through collaborative working and by championing the region nationally and internationally, the Mayor will help improve the region’s transport, housing, skills and training opportunities, creating growth, jobs and a better future for our families.

Don’t miss out on making our region happier, healthier and more prosperous.

Find out more and be part of history at http://bit.ly/2nD1zng

Long copy – articles, newsletters and special editions


On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor. The Mayor will head up the West Midlands Combined Authority but most importantly, they’ll work for you.

Through innovative and collaborative working, the Mayor will help improve the region’s transport, housing, skills and training opportunities; creating growth, jobs and a better future for our region.

They’ll help boost local businesses by championing the region nationally and internationally and driving economic growth. Large local projects will be brought to life with an investment fund aimed at delivering improvements across the whole region.

By bringing together the people of Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton, partners, businesses and other communities, we’re set to make history. Get involved by voting on Thursday 4th May for the West Midlands Mayor and you’re in too.

This is the first opportunity the region has had to make decisions affecting local people at a local level, rather than in Whitehall or Westminster. Don’t miss out on making your family’s future happier, healthier and more prosperous.

Find out more and be part of history at http://bit.ly/2oAHz9L

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Resources – copy

Social Media

Campaign Hashtag

#WMMayor

Tweets Be part of history. Vote 4th May for the #WMMayor http://bit.ly/2oAJ2ge

We deserve better transport, housing, skills and training. Vote 4th May for the #WMMayor http://bit.ly/2oAJ2ge

Are you in? Make your vote counts in the #WMMayorelections –4th May http://bit.ly/2oAJ2ge

Polling day tweets

Polls close at 10pm. Be part of history and vote in #WMMayor election today! http://bit.ly/2oAJ2ge

Let’s make history! Vote today for your #WMMayor http://bit.ly/2oAJ2ge

Facebook / LinkedIn copy Be part of history!

Our region is gearing up to bring powers from Westminster to the West Midlands. On Thursday 4th May, local residents go to the polls to vote for the first ever West Midlands Mayor.

Don’t miss out on making your family’s future happier, healthier and more prosperous.

Find out more and be part of history at http://bit.ly/2nCLlux

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Digital assets

There is a range of digital assets that you can be utilised across your channels.

This includes digital banners, social media assets and a digital film shown across the next few pages.

Below are online banners which can be used across your websites.

Download link

VOTE MAY 4THBE PART OF HISTORY

Homepage Takeover Top Banner

Email Signature

VOTE MAY 4THBE PART OF HISTORY

Digital sizes available:

800 pixels x 600 pixels





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https://www.dropbox.com/sh/2qrg0mh95su4vag/AADW0r7t1oqQ8AEojnZzzPv4a?dl=0


1920 pixels x 1080 pixels 3840 pixels x 2160 pixels


VOTE MAY 4TH FOR A MORE PROSPEROUS WEST MIDLANDS

BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

wmcaelects.co.uk

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Links for static images.

Download link

Links for animated images.

Download link

BE PARTOF HISTORY

VOTE MAY 4TH

BE PART OF A MOREPROSPEROUS WEST MIDLANDS

Leader board 90 x728 pixels Skyscraper 120 pixels x 600 pixels

480 pixels x320 pixels

MPU 300 pixels x 250 pixels

BE PARTOF HISTORY VOTE MAY 4TH

FOR A MOREPROSPEROUS

WEST MIDLANDS

BE PART OF HISTORY

VOTEMAY4TH

FRAME 1

BE PARTOF HISTORY

FRAME 2

VOTE MAY 4TH

FRAME 3

FOR A MOREPROSPEROUS

WEST MIDLANDS

FRAME 4

FRAME 5

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Social assets

There are a mixture of posts that you can use on your Facebook feeds.

Download link


BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

Facebook Cover 851 pixels x 315 pixels



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

Twitter Cover 1500 pixels x 500 pixels

There is a range of digital assets that you can utilise across yourTwitter feeds.

Download link


BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

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https://www.dropbox.com/sh/kxn5fnm3823lx23/AACdhYtvlwH1zwzorbgCgWhLa?dl=0

https://www.dropbox.com/sh/amp2qxe5fuyl4bg/AAAFjlovk6iFhqa5GOvfl-iua?dl=0

Print assets

There is a range of portrait printed assets that you can use.

Standard sizes, available to download are:

A1 – 841mm high x 594mm wide





Pull ups – 2200mm high x 800mm wide

Download link

Pull Up 2200mm high x 800mm wide(safe clearance area of 150mm high)

Our fi rst Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes,better transport and greater prosperity for everyone.



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

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https://www.dropbox.com/sh/5g9uhw7pry0mcip/AACXND7gOt9ls5P_HfomnJvoa?dl=0

A1 Poster 841mm high x 594mm wide

Our fi rst Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone.



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

A3 Poster 420mm high x 297mm wide

Our fi rst Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes,better transport and greater prosperity for everyone.



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

A6 Postcard 148mm high x 105mm wide

Our fi rst Mayor will work to move more powers and responsibilities from Westminster to the West Midlands, to help provide more jobs, more homes, better transport and greater prosperity for everyone.



BE PART OF HISTORY


BE PART OF HISTORY


BE PART OF HISTORY

Selection of example posters and printed items.

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Video assets

There is a video created to help generate the sense of pride and excitementin the vote.

Download link

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https://www.dropbox.com/s/lwphvuvnzcnrb6y/WMCA_10726065_Mayoral_Election.mp4?dl=0

Campaign tracking

The links provided throughout this document have generic campaign tracking included. However, to help us track your contribution, you can include a more detailed link by adjusting the URL below.

www.wmcaelects.co.uk/?utm_source=WMCAToolKit&utm_medium=CTA&utm_campaign=WMMayor

Update the yellow section to your company name.

Update the green section to its placement, i.e email, website, Facebook, Twitter.

You can create a short version of the URL at https://bitly.com/

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Contact details

Thanks for using our toolkit, we hope you find it useful.

If you have any questions or wish to talk to us about anything then get in touch.

For campaign requests or assistance with this toolkit WMCA Marketing Team [email protected]

For press and media enquiries WMCA Media Team [email protected]

The website of the West Midlands Combined Authority www.wmca.org.uk

The official website for the WMCA Election Officer www.wmcaelects.co.uk

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FAQ’s

You will find answers to many common questions on the wmca elects website plus lots more information on the voting system and the role of the mayor.

Visit https://www.wmcaelects.co.uk/frequently-asked-questions/

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B I R M I N G H A M • C O V E N T R Y • D U D L E Y • S A N D W E L L • S O L I H U L L • W A L S A L L • W O L V E R H A M P T O N

www.westmidlandscombinedauthority .org.uk

Documents

10726065 Mayoral Election ToolKit