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Maximizing  Datacenter Efficiencies Realizing the Cloud.

Richard CurranDirector Product Marketing , Intel

EMEA

Point of Sale IP CamerasPower Lines IP PhonesIn-VehicleInfotainment

Home Storage

Sensors Net book

Security IPTV/IMS Military/AeroLearning Home AutoDigital Signage PortableMedical

Net top

Gaming Industrial PC PrintersMedical Transport Robotics FactoryAutomation

MID

From Genomic research to Connecting Cars…it’s Only the Beginning

Genomics Research

Medical Imaging

Financial Analysis

Weather Prediction

Oil Exploration

Design Simulation

Cloud Computing

Data Center Refresh

The World is FlatMobile device as std biz client, secure connectivity anytime/anywhere. Collaboration with Web 2.0

Faster Business Clock SpeedReal-time biz intelligence; data explosion; rapid re-provisioning

The World is GreenLow power clientsServer utilization tunable consumption

Business Trend & Technology Response

Innovation Beyond the Firewall “Everything” as a Service, SOA, Cloud

Efficient ITConsolidation & re-platforming. Dynamic resource management. Automation. Outsourcing. Cloud computing

The Internet Underpins the Next Wave of Business Computing…

Data Center

Factory / Warehouse

Digital Offices

Mobile Workforce

Mobile Consumer

ISP / Telco

Supplier

Outsourcer

Customers

Intel Xeon Platforms : A Foundation for Innovation

1

2

3

Illusion of infinite resource

Sense of ownership& security

Self-service

Massive ScaleMulti-tenancy Low TCO

Business Unit Expectations Data Center Requirement

Standardization &

Optimization

Secure Virtualizati

on

Energy Efficiency

Performance&

Scalability

Data Center Redefined

Diverse, But Common Requirements:Performance, Energy Efficiency, Virtualization

HPC Mission CriticalInfrastructureInternet/

CloudSmall

Business /Remote Office

Comms

Intel® Enterprise Roadmap2009 2010+

32nm Upgrades Across All Intel® Segments

All dates, product descriptions, availability, and plans are forecasts and subject to change without notice.

Efficient Performance5000 Sequence Intel 5500 Series Chipset

45nm Intel Xeon 5500 Series (Nehalem-EP)

Tylersburg-EP Platform

32nm Westmere-EP Processor

Entry3000 Sequence

Foxhollow Platform

Intel 3400 Chipset

32nm Clarkdale Processor

GarlowPlatform

45nm Intel®

Processor

Lynnfield Processor

Expandable7000 Sequence

Boxboro Chipset

Nehalem-EX Processor

Boxboro Platform

32nm Westmere-EXProcessor

Intel® 7300 Chipset & OEM

Caneland Platform

45nm 6-core (Dunnington) Intel Xeon 7400 Series

Mission Critical9000 Sequence

Tukwila processorPoulson

Processor

Boxboro Platform

Boxboro Chipset

Future Intel® micro-

architecture codename

Sandy Bridge

FutureKittson

ProcessorIntel Itanium 9100 Series

870 / OEM Chipsets

2010

Efficiency Refresh

15:1

As Low as

5 MonthPayback

95% Annual Energy Cost Reduction (estimated)

1 rack of Intel® Xeon® 5600 Based Servers

Performance Refresh

1:1

Up to 15x Performance

15 racks of Intel® Xeon® 5600 Based

Servers

8% Annual Energy Costs Estimated Reduction (estimated)

2005

15 racks of Intel® Xeon® Single Core

Servers

Server Refresh: 2010Single Core Xeon® 5600

– OR –

Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only.  Any difference in system hardware or software design or configuration may affect actual performance. For

detailed calculations, configurations and assumptions refer to the legal information slide in backup.

Refresh key to increasing efficiency

http://www.intel.com/go/xeonestimator

Large Scale Consolidation and virtualisationSingle Core Xeon® 7500

20102005

– OR –

20 racks of Intel® Xeon® Single Core

Servers

Efficiency Refresh

20:1

1 rack of Intel® Xeon® 7500

Based Servers

As Low as12 Month Payback

(estimated)

Up to92% Annual Energy

Cost Reduction(estimated)

NewUses

Mission CriticalVMs (>8GB)

Multi-TierConsolidation

GreaterFlexibility

Intel® Xeon® 7500 Based

Servers

Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only.  Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.

http://www.intel.com/go/xeonestimator

Cloud ConsumptionLevels of cloud adoption

Consumer Small Bus Medium Bus Enterprise

Batch processingBackup / disasterSaaS projectsTest & DevelopmentPrivate cloud plans

% p

enet

ratio

n

Consumer portalsData based services (search, mashups)

Storage services(backup personal data, photos)

Scalable Web AppsTest & DevelopmentRedundancy / backupBatch processingSaaS projects

Early adopters of Cloud services more likely to SMB and start-ups who can sacrifice security & availability for capex

Flexibility, TTM, Efficiency

Low cost for new features

Barriers:• Security• Reliability• Latency• Compliance

Business Requirements Assessment

• Secure Multi-Tenancy

• Compliance & Governance

• Reliability & Availability

• Interoperability

• Platform Qualification

• Rapid Deployment

• Reduced Capital Expenditure

• Pay as You Use

Barriers to Cloud Services

Advantages of Cloud Services

SummaryBroadest Range of Optimized Systems

Dense 1S/2S ServersOptimized RacksContainers

Defining the New Micro Server SegmentIntroducing Two New Intel® Xeon 3400 SKUs

Micro Servers

Other brands and names are the property of their respective owners.

Intel® Enterprise Roadmap2009 2010+

32nm Upgrades Across All Intel® Segments

All dates, product descriptions, availability, and plans are forecasts and subject to change without notice.

Efficient Performance5000 Sequence Intel 5500 Series Chipset

45nm Intel Xeon 5500 Series (Nehalem-EP)

Tylersburg-EP Platform

32nm Westmere-EP Processor

Entry3000 Sequence

Foxhollow Platform

Intel 3400 Chipset

32nm Clarkdale Processor

GarlowPlatform

45nm Intel®

Processor

Lynnfield Processor

Expandable7000 Sequence

Boxboro Chipset

Nehalem-EX Processor

Boxboro Platform

32nm Westmere-EXProcessor

Intel® 7300 Chipset & OEM

Caneland Platform

45nm 6-core (Dunnington) Intel Xeon 7400 Series

Mission Critical9000 Sequence

Tukwila processorPoulson

Processor

Boxboro Platform

Boxboro Chipset

Future Intel® micro-

architecture codename

Sandy Bridge

FutureKittson

ProcessorIntel Itanium 9100 Series

870 / OEM Chipsets