11th Toys, Kids, Licenses, Games and Gaming Equipments Fair

Be a part of the unique toy trade fair for Turkey and the Middle East!

Kids Turkey has positioned itself as a target date in the annual planning of all decision makers and for those eager to discover the manufacturing & retail potential that the Turkish toy trade and industry has to offer. Join us in Istanbul from 04 -07 October 2018, when the trade fair will open its gates at the Istanbul Expo Center for the tenth time. After the successful edition in 2017 you can expect even more in 2018. Come and be a part of this unique event for the Turkish toy market where you can meet all the important decision makers of the industry.

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Exhibitor: Akallı Oyuncak – TurkeyMr. Raşit Akar, CEO

“Having attended Kids Turkey for the third time it is now a confirmed fixture on our exhibition programme. Kids Turkey is a fantastic place to meet with the key industry contacts. The show is a professional B2B event thanks for such a performance.”

Kids Turkey confirms status as the most important trade fair for toys in the Near East

13213,5007,846

132 exhibitorsfrom 5 countries

13 product groups on a display area of 13,500 sqm

7,846 visitors from Turkey and 44 countries all over the world

Kids Turkey is an excellent backdrop for networking. Mr. Dejan Simonov, CEO of Dema Stil Ltd. – Macedonia, agrees: “I am from Macedonia and I am visiting Kids Turkey in Istanbul for the fourth time. The quality of the stands and products on display was very impressive. It was a very professionally organised fair and it is every year a visit worth. Thanks for all the effort in organising this event and we look forward to the next edition in 2018.”

87% of the exhibitors evaluate their participation as successful or completeley successful.

Especially the number of Turkish visitors, the successful positioning of new products as well as the expected post-fair-business were rated very good or good.

86%of the exhibitors definitely or probably will take part at Kids Turkey 2018.

88%of the exhibitors would recommend taking part at Kids Turkey 2018.

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• For the toy industry from the Near to Middle East and from the Mediterranean to Europe, this is an organization without competition

• Hall 9 and 10 with an exhibition area of 13,500 sqm

• The ideal platform for making business contacts with wholesalers and retail chains in Turkey and the Middle East

• An opportunity to practice business while promoting new and featured products

• High profile clients, distributors and wholesalers, high level industry buyers and decision makers, national retail chainstores and toy retailers

• International visitors from over 44 countries

• Supported by KOSGEB and Turkish Standards Institution (TSE)

Profit from the largest one stop B2B event for the toy community not only in Turkey, but also in the region.

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All of your benefits at a glance – What to expect in 2018

Exhibitor: Everest Grup – TurkeyMr. Mahmut Şıhmanoğlu, CEO

“ I would like to thank the Kids Turkey team for putting up an excellent show. It is our first participation this year and we received tremendous response to our products and met many quality visitors, especially from Russia and the Middle East region. Kids Turkey offers a solid platform for the toy industry in Turkey. I’m sure that Kids Turkey will grow from year to year and become more international.”

• Traditional toys and games stores continued their strong presence in the market despite growing competition from grocery retailers and online retailing.

• Turkey serves as a unique link between the Middle East, Europe, Africa and Asia.

• Licensing has become a key driver of volume and value growth for toys and games in Turkey, particularly in traditional toys and games, including plush toys and action figures.

• Turkey has one of the highest growth rates in the toy industry.

• Plush toys and, action figures and accessories proved to be two of the fastest growing categories mostly due to increasing presence of licensed toys in these categories.

• Turkey expects annual expenditure on toys to increase per child from 110 USD to 300 - 350 USD by 2020.

Turkey offers big sales opportunities with its disproportionately high percentage of children, with 33% of the population aged between 0 and 19.

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Toy market Turkey - Large opportunity for good toy businesses

96%of the visitors influence purchasing decisions in their company.

94%of the visitors were fully satisfied or satisfied with their visit at Kids Turkey.

76%already decided to visit Kids Turkey in 2018 again.

Visitor: Toys BG – Bulgaria,Mr. Dimitar Mitkov, Director General

“I am from Bulgaria and I am visiting Kids Turkey in Istanbul for the first time. I am very impressed with the quality of the exhibitors and the products and trends showcased. I had many successful business contacts and will soon be back in Turkey to conclude contracts. We look forward to coming back next year as an exhibitor.”

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Visitor profile

Visitors from all business sectors at the fair:

40%Wholesale

trade

17%Import / export

10%Stationary / promotion

11%Retail / specialist

trade

9%Online retail

2%Others5%

Educational instituiton

4%Franchisers / licensors

2%Media

• Soft Toys

• Dolls and Role-Plays

• Educational Toys and Games, Learning and Experimenting

• Games, Puzzles, Cards, Children’s Books and Music

• Electronic Toys and Games, Multimedia

• Sports, Leisure, Outdoor

• Playground Equipment

• School Articles, Stationery

• Wooden Toys

• Party and Festive Articles, Costumes

• Baby and Infant Articles

• Model Construction, Hobbies

• Testing and Inspecting Institutes and Certification Services

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Product groups

Supported by:

Your contact:

Burhaniye Mah. Dostluk Sk. No: 19/234676 Üsküdar - ISTANBUL / TURKEY

International Relations DirectorElmas Kaman

Tel.: +90 216 321 06 26Fax: +90 216 321 06 28e.kaman@spielwarenmesse.com.tr

www.kidsturkey.com