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ProposalThis is a proposal to develop a game for the Ben and Jerry’s Facebook fanpage. The game enables fans to build their own personal top list of their favorite Ben and Jerry’s flavors and to share this list. By playing the game, fans will simultaneously create a list of flavors they did not try before. Using
this list, Ben and Jerry’s can offer fans a very personal invitation to come and try the flavors they did not have yet in the «real life» Scoop Shop.Blickwinkel offers to develop this Facebook Canvas Application to a fully functional game. This document serves to present the general idea and to open up a dialogue on how to realize this. After we will discuss the exact details on this, Blickwinkel will offer a competitive quote and planning for this project.
BlickwinkelBlickwinkels is a fresh start-up that focuses on unexpected and fun innovations, based in Amsterdam, the Netherlands.
The name Blickwinkel is German and means perspective, or point of view. By taking another perspective on everything, Blickwinkel is always amazed by the way things are, like seeing it for the first time. From that point on it is easy to see how things could be done in a better, more relevant way.
I am Reinout de Kraker, business developer at Blickwinkel. I got my master degree in Strategic Product Development in 2007 at the Delft University of Technology and build four years of professional experience since. I was part of innovative service design teams for many national and international service providers, in projects In which the input and motivation of consumers always was the center of attention.
For the realization of this project I rely on a solid team of professionals with a vast experience in creating excellent user experience.
This document1 (Former page) Place of the game within Ben and Jerry’s Facebook page.
2 Introduction of the idea and Blickwinkel.
3 Screenshot of game when being played.
4 Elaboration on working principal in text.
5 Working principal depicted
6 Contact information.
Blickwinkel
Business Development
+31 611 075 369
KVK:52924483
2
How does it work?After the fan accepts the ‘request for permission’ dialogue, the game starts: From a series of 20 local flavors, repeatedly two flavors are set against each other in a face-off, as shown to the right.
The player has to choose his favorite of the two as a clock counts down. When the choice is made, two new flavors appear. The player can also choose the “I never tasted this one yet” button. That flavor is than excluded from the game.
By continuously choosing the preferred flavor, the player will create a personal top #. The exact operating principle is quite complex, but the choices the player makes influence the number of comparisons needed to make this list. Making a complete list will take somewhere between 2 and 10 minutes.
It is cool to make and share the personal list: people can discuss why one would prefer Cherry Garcia above Chunky Monkey, but rate it below Red Velvet Cake. And of course you can only join this discussion after you built your own list.
So, the game is fun to play and fun to share: In this way a snowball effect will encourage friends to play as well. But the third effect may be the best: Players create a list of ‘never tasted flavors’. So Ben and Jerry’s can now send them an e-mail, with a discount coupon to try one from this ‘yet to be discovered
flavors’ list. This list of flavors is unique and personal: Offering the game will result in more than 1 million different, very personal possibile offers.
The graphic on the next page will show this mechanism visually.
To make a complete list out of 20 flavors, there is a need for 20 to 74 ‘face-off’ comparisons’.
4How to play Back Tell a friend Terms
Since: 2005
With:Fairtrade cacao, fairtrade cream and lovely cream!
This one tastes
BetterThis one tastes
BetterI never tasted this one yet!
Since: 1987
With:Cherries and choco chunks!
I never tasted this one yet!
Cherry Garcia07seconden
VS
This one tastes
Better
This one tastes
Better
This one tastes
Better
I never tasted this one yet!
I never tasted this one yet!
I never tasted this one yet!
I never tasted this one yet!
My top 13
Me±World1 7
2 2
3 11
4 5
5 12
6 10
7 1
8 9
9 3
10 6
11 8
12 13
13 4
FlavorA
FlavorB
FlavorG
FlavorI
FlavorI
FlavorJ
FlavorL
FlavorL
FlavorQ
FlavorQ
FlavorR
FlavorD
FlavorN
FlavorO
FlavorO
FlavorM
FlavorK
FlavorC
FlavorK
FlavorE
FlavorE
FlavorF
FlavorH
FlavorA
FlavorS
FlavorT
FlavorS
FlavorT
FlavorI
FlavorL
FlavorQ
FlavorO
FlavorE
FlavorS
FlavorT
FlavorP
FlavorM
FlavorN
FlavorR
FlavorF
FlavorD
FlavorH
FlavorP
FlavorJ
FlavorG
FlavorB
FlavorC
Personal offer:Dear Charlie, We would like to offeryou this coupon, to goand discover one of theseflavors, right at one ofour Scoop Shops inAmsterdam:
Share:
Check out myfavorite flavors!
Flavors I haven't had yet.
20 flavors
ContactWe would love to get in touch personally to elaborate on possibilities to realize this fun project, and connect tasty Ben & Jerry innovations to the people who do not know it yet. We feel that the potential of this game is huge.
Please contact us by mail or telephone, and we are sure we will work out something nice.
Kind regards from Amsterdam, Reinout
6
Blickwinkel
Business Development
+31 611 075 369
KVK:52924483
